Gabriela Medina

Brand Experience Lead
Oswego, Illinois, United States

Professional Overview

Gabriela Medina is a seasoned retail professional with a proven track record of driving exceptional brand experiences. As the Brand Experience Lead at Neiman Marcus Group, she leverages her expertise in sales management, event planning, and consumer engagement to elevate the company's brand presence and foster lasting customer relationships.

Experience Summary

Current Role

As the Brand Experience Lead at Neiman Marcus Group, Gabriela is responsible for developing and implementing innovative brand strategies that engage customers, strengthen brand loyalty, and drive business growth. In this role, she oversees the planning and execution of high-impact events, in-store experiences, and digital initiatives that showcase the Neiman Marcus brand and offerings. Gabriela's ability to analyze market trends, identify customer needs, and collaborate with cross-functional teams has enabled her to deliver measurable results and industry recognition for the company.

Career Progression

Prior to her current role, Gabriela held several leadership positions within Neiman Marcus Group, including Sales Manager and Assistant Sales Manager. In these roles, she demonstrated exceptional sales and customer service skills, consistently exceeding targets and earning recognition for her contributions. Gabriela's experience also includes internships at Nike and COTG – A Xerox Company, where she gained valuable insights into event management and business operations.

Academic Background

Gabriela holds a Bachelor's degree in Business Administration from the University of Illinois at Urbana-Champaign, where she graduated with honors and was actively involved in the university's campus media organization, Her Campus Media.

Areas of Expertise

• Brand strategy and activation

• Retail sales and customer experience management

• Event planning and experiential marketing

• Consumer behavior analysis and trend identification

• Cross-functional team leadership and collaboration

Professional Impact

Under Gabriela's leadership, Neiman Marcus Group has seen a significant increase in customer engagement and brand loyalty, as evidenced by the successful execution of high-profile events and the implementation of innovative in-store experiences. Her ability to leverage data-driven insights and collaborate with stakeholders has earned her recognition within the industry and has positioned the company as a leader in delivering exceptional brand experiences.

Conclusion

Gabriela Medina's diverse experience, strategic mindset, and passion for delivering exceptional brand experiences make her a valuable asset to Neiman Marcus Group. With a track record of driving measurable results and a commitment to continuous improvement, Gabriela is poised to continue making a significant impact in the retail industry.