Gabrielle M. - Multimedia Marketing and Design Strategist

Professional Overview

Gabrielle M. is a versatile Multimedia Marketing and Design Strategist with a proven track record of driving impactful digital campaigns and innovative brand experiences. With expertise spanning multimedia design, social media marketing, and data-driven content strategy, she excels at leveraging the latest tools and techniques to elevate brand visibility and engagement across diverse industries.

Experience Summary

Current Roles

Multimedia Marketing and Design Strategist, BOLD Integrated Payments (2023-04-01 to Present)

• Spearheading the development of visually compelling multimedia content to support the company's integrated payment solutions

• Collaborating cross-functionally to conceptualize and implement strategic social media campaigns that drive qualified lead generation

• Leveraging data-driven insights to optimize content performance and achieve measurable marketing objectives

Multimedia Marketing and Design Strategist, Tonic POS (2023-04-01 to Present)

• Crafting innovative, on-brand digital assets to enhance the user experience and showcase the company's point-of-sale technology

• Developing social media strategies that cultivate a robust online community and increase brand awareness within the retail industry

• Analyzing campaign metrics to refine content and deployment for maximum impact

Career Progression

VP Communications, Epsilon Omega Epsilon at Alpha Chi Omega Fraternity, Inc. (2022-08-01 to 2024-08-01)

• Spearheaded the redesign of the chapter's visual identity and digital marketing collateral

• Increased social media engagement by 35% through the implementation of a content calendar and community management protocols

Senior Graduate Assistant, University of Arkansas (2022-08-01 to 2023-05-01)

• Supported the university's marketing and communications team in the creation of multimedia assets for student recruitment and alumni engagement

• Collaborated with campus organizations to enhance their digital presence and foster a cohesive brand identity

Campus Development / Social Media Marketing, The University of Alabama (2021-01-01 to 2022-02-01)

• Grew the university's social media following by 18% through the development and execution of targeted social media campaigns

• Produced visually compelling content that showcased campus life and student achievements, driving increased engagement and prospective student interest

Academic Background

Gabrielle holds a Bachelor of Arts in Advertising and Public Relations from The University of Alabama, where she graduated cum laude.

Areas of Expertise

• Multimedia design and content creation

• Social media marketing and community management

• Data-driven campaign optimization and performance analysis

• Cross-functional collaboration and project management

• Branding and visual identity development

Professional Impact

• Spearheaded the redesign of the Epsilon Omega Epsilon chapter's visual identity, resulting in a 35% increase in social media engagement

• Collaborated with the University of Arkansas marketing team to create multimedia assets that supported student recruitment and alumni engagement initiatives

• Grew the University of Alabama's social media following by 18% through the development and execution of targeted campaigns that showcased campus life and student achievements

Conclusion

With her comprehensive expertise in multimedia marketing, design strategy, and data-driven content optimization, Gabrielle M. is poised to continue driving impactful results for leading organizations in the payments, retail, and higher education sectors. Her ability to blend creativity with analytical insights makes her a valuable asset in elevating brand visibility, fostering engaged communities, and achieving measurable marketing objectives.