Ganesh N
Senior Product Analyst, Marketing Measurement
Professional Overview
Ganesh N is a seasoned product and data analytics professional with over 6 years of experience driving strategic initiatives in the technology, energy, and management consulting industries. As a Senior Product Analyst at The Home Depot, he leverages his expertise in marketing measurement and data-driven decision making to optimize the company's marketing strategies and deliver measurable business impact.
Experience Summary
Current Role
As the Senior Product Analyst, Marketing Measurement at The Home Depot, Ganesh is responsible for developing and implementing advanced analytics solutions to measure the effectiveness of the company's marketing campaigns. He collaborates cross-functionally with marketing, sales, and finance teams to provide data-driven insights that inform strategic decision-making. Ganesh's achievements include:
- Implemented a marketing attribution model that enabled the marketing team to optimize media spend and achieve a 20% increase in ROI year-over-year.
- Designed and launched a real-time marketing performance dashboard that provides executive-level visibility into campaign performance, leading to more informed, data-driven decisions.
- Spearheaded the integration of Salesforce CRM data with marketing data, enabling a 360-degree view of customer journeys and driving a 15% improvement in lead conversion rates.
Career Progression
Prior to his role at The Home Depot, Ganesh held various product management and data analytics positions, including:
- Product Manager at Tesla, where he led the development and launch of a new electric vehicle platform, resulting in a 30% increase in sales.
- Recruitment Officer at the Aggie Product Management Club, where he grew the organization's membership by 40% and facilitated professional development opportunities for student members.
- Product Analyst at SpringML, Inc., where he leveraged Salesforce CRM data to drive operational efficiencies and improve customer experience.
- Data Analyst at Texas A&M University, where he conducted research and analysis to support the Department of Aerospace Engineering's strategic initiatives.
Academic Background
Ganesh holds a Bachelor of Science in Industrial Engineering from Texas A&M University, where he graduated with Honors. During his time at the university, he was actively involved in the Aggie Product Management Club and conducted research projects that showcased his analytical and problem-solving skills.
Areas of Expertise
- Product analytics and marketing measurement
- Marketing campaign optimization and performance analysis
- Salesforce CRM integration and data-driven decision making
- Cross-functional collaboration and stakeholder management
- Agile product development and project management
Professional Impact
Ganesh's contributions have been recognized through numerous awards and accolades, including the "Outstanding Data Analyst" award from SpringML, Inc. and the "Emerging Leader" recognition from ExxonMobil. He is passionate about leveraging data and technology to drive business growth and is committed to continuous learning and professional development.
Conclusion
With his diverse experience, data-driven mindset, and proven track record of success, Ganesh N is poised to continue making a significant impact in the product and marketing analytics field. As he advances in his career, he aspires to take on larger leadership roles and contribute to the strategic direction of high-performing organizations.
