Professional Profile and Role
Garima Juneja is the Co-Founder and CEO of Praush Beauty (formerly Plume Beauty), an Indian beauty brand established in July 2019. The company focuses on inclusivity and sustainability within the makeup and cosmetics industry, aiming to fill critical gaps in the Indian beauty market. Garima steers the company's vision and growth strategies, demonstrating expertise in marketing, product innovation, and brand positioning.
Company Performance and Growth Metrics
Under Garima Juneja’s leadership, Praush Beauty has experienced significant commercial success and growth momentum:
- Achieved 1.5 Crore INR in gross sales in June 2022, while maintaining net positive profitability.
- Recorded 2X revenue growth and month-over-month (MoM) growth doubling on several marketplaces, including third-party platforms.
- Successfully maneuvered the rebranding from Plume to Praush, achieving an approximate 60% growth while reducing Customer Acquisition Cost (CAC), indicating efficient scaling and marketing spend optimization.
- Recognized product success on platforms such as Nykaa, with percentage-wise sales growth contributing to market presence.
Industry Recognition and Awards
Garima has been acknowledged in the beauty and marketing sectors, with key honors including:
- Femina Woman Achiever Award (2017)
- Named among the Top 50 Social Media Professionals by CMO Asia and Global Youth Marketing Forum (2015)
These awards highlight her influence in digital marketing and entrepreneurial leadership within the beauty space.
Professional Background and Skills
Garima Juneja holds a Bachelor of Technology degree from Guru Gobind Singh Indraprastha University and has diverse professional experience spanning:
- Previous roles at ViralCurry Digital, HCL Technologies, and freelancing in content writing, editing, and development.
- Strong expertise in marketing growth, digital strategy, and brand building as evidenced by Praush's market expansion and marketing efficiencies.
She is passionate about makeup, marketing, and financial independence for women, often sharing insights and strategies on social media platforms.
Public Engagement and Media Presence
Garima actively participates in industry discussions through interviews and public speaking:
- Featured in multiple exclusive interviews and video segments detailing her entrepreneurial journey, brand vision, and market challenges.
- Regularly posts updates and insights on LinkedIn and Instagram, reflecting her engagement with the community and industry stakeholders.
- Engaged in dialogues about beauty industry trends, sustainability, and consumer empowerment, reinforcing Praush Beauty’s positioning.
Strategic Insights
Garima’s leadership reflects a robust combination of technical acumen and market-savvy entrepreneurship. The demonstrated growth in revenue and reduction in CAC during rebranding are key indicators of Praush Beauty’s scalable and efficient business model. Her experience with marketplace expansion and digital marketing positions her as a pivotal driver in the evolving Indian beauty start-up ecosystem, particularly among sustainable and inclusive brands.
Her focus on financial independence for women and social media marketing suggests receptivity toward partnerships that align with socially conscious values and digital growth strategies.
LinkedIn Profile: [Garima Juneja](http://www.linkedin.com/in/garima-juneja-plumebeauty)
Instagram Handle: [@garima_junejaa](https://www.instagram.com/garima_junejaa/?hl=en)
