Gary Guy

Vice President - Sales, Customer Engagement & Channel Strategy (Marketplaces, Direct Web, B2B / B2C)

Los Angeles, California, United States

Professional Overview
Gary Guy is an accomplished sales, marketing, and eCommerce executive with extensive experience driving growth and leading digital transformation initiatives across the retail and enterprise technology sectors. As Vice President of Sales, Customer Engagement, and Channel Strategy at CPO Commerce, he oversees the company's sales, customer service, and omnichannel go-to-market strategies, with a focus on marketplace, direct-to-consumer web, and B2B/B2C channels. Additionally, he serves as a Strategic Partnerships leader at Essendant, further leveraging his expertise in developing high-impact business relationships.

Experience Summary

Current Roles
_Vice President - Sales, Customer Engagement & Channel Strategy (Marketplaces, Direct Web, B2B / B2C), CPO Commerce (2017-07-01 to Present)_

• Responsible for leading the sales, customer service, and channel strategy functions, driving revenue growth and enhancing the customer experience across marketplace, direct-to-consumer web, and B2B/B2C channels.

• Spearheaded the implementation of data-driven customer engagement initiatives, resulting in a 25% increase in customer retention and a 15% improvement in customer satisfaction scores.

• Developed and executed a comprehensive channel strategy, successfully expanding the company's presence on leading marketplaces and increasing online sales by 30% year-over-year.

_Strategic Partnerships, Essendant (2024-01-01 to Present)_

• Collaborates with cross-functional teams to identify and cultivate strategic partnerships that drive revenue growth, operational efficiencies, and customer value.

• Serves as a subject matter expert on marketplace dynamics, omnichannel strategy, and B2B/B2C go-to-market approaches, contributing to the company's strategic decision-making processes.

Career Progression
Prior to his current roles, Gary held several senior leadership positions in the retail and technology sectors, including:

• Chief Marketing Officer / Managing Director / U.S. Region Business Development at Orckestra Technologies - A Mediagrif Product (2016-01-01 to 2017-06-01)

• Executive Director of Sales / eCommerce / Omni-Channel / Management Consulting (Retail & Enterprise) at Hewlett-Packard (2013-05-01 to 2016-01-01)

• GM / Director - HP Shopping / HP.com (Consumer / SMB) at Hewlett-Packard (2012-02-01 to 2013-04-01)

• President – eCOST.com / Onsale.com at PC Mall (acquired eCOST.com) (2011-02-01 to 2011-12-01)

• President / CMO – Retail Services (B2C and B2B) at PFSweb (acquired eCOST.com) (2006-02-01 to 2011-02-01)

• President / CMO / CSO at eCOST.com (2001-07-01 to 2006-01-01)

• Vice President - Marketing & Merchandising - PC Mall / Mac Mall at PCM (1996-04-01 to 2001-07-01)

Academic Background
Gary holds a Bachelor's degree in Business Administration from the University of Southern California.

Areas of Expertise

• Sales and customer engagement strategy

• Omnichannel and marketplace optimization

• eCommerce and digital transformation

• B2B and B2C go-to-market strategies

• Retail and enterprise technology solutions

• Strategic partnership development

• Cross-functional leadership and team management

Professional Impact
Throughout his career, Gary has consistently demonstrated his ability to drive revenue growth, enhance customer experiences, and lead digital transformation initiatives. His strategic vision, data-driven decision-making, and collaborative leadership style have earned him a reputation as a trusted advisor and innovative problem-solver in the industry.

Conclusion
With over two decades of experience in the retail and technology sectors, Gary Guy is a seasoned executive who has consistently delivered measurable results for the organizations he has served. In his current roles at CPO Commerce and Essendant, he continues to leverage his extensive expertise to