Gary Orellana
Senior Vice President, Influencer Marketing
Los Angeles, California, United States
Professional Overview
Gary Orellana is a seasoned executive with extensive expertise in the realm of influencer marketing. As the Senior Vice President of Influencer Marketing at Dentsu Creative, he oversees the strategic development and execution of innovative influencer-driven campaigns for the agency's diverse client portfolio.
Experience Summary
Current Role
In his current role at Dentsu Creative, Gary is responsible for leading a team of influencer marketing specialists to deliver impactful, ROI-driven results for clients across various industries. He works closely with brand partners to identify and activate the most relevant influencers, ensuring authentic and engaging partnerships that drive measurable business outcomes.
Under Gary's leadership, the Dentsu Creative influencer marketing practice has experienced significant growth, with the team consistently exceeding client expectations and delivering award-winning campaigns that have been recognized within the industry.
Career Progression
Prior to his current role, Gary served as the Vice President of Influencer Marketing at Dentsu Creative, where he played a pivotal role in expanding the agency's influencer capabilities and establishing it as a market leader in this dynamic space.
Earlier in his career, Gary held positions at Gleam Futures as the Head of Brand Partnerships USA, where he managed high-profile influencer and celebrity partnerships. He also gained valuable experience as a Client Success Lead at CreatorIQ, a leading influencer marketing platform, and as a Consultant in the Innovation Lab at H&M, where he pioneered the integration of influencer strategies into the brand's marketing mix.
Academic Background
Gary holds a Bachelor's degree in Marketing from the University of Southern California, where he graduated with honors.
Areas of Expertise
- Influencer marketing strategy and execution
- Influencer identification, vetting, and activation
- Campaign performance optimization and ROI measurement
- Cross-functional collaboration and client management
- Thought leadership and industry-wide contributions
Professional Impact
Gary is a recognized thought leader in the influencer marketing industry, having been invited to speak at the prestigious Hello Partner conference on the topic of "Brutality or Honesty: Exploring the Implications and Opportunities of De-Influencing."
Through his innovative approaches and data-driven insights, Gary has consistently helped Dentsu Creative's clients achieve outstanding results, driving increased brand awareness, customer engagement, and sales conversions.
Conclusion
With his proven track record of success, deep industry expertise, and strategic vision, Gary Orellana is poised to continue driving the evolution of influencer marketing and delivering exceptional value for Dentsu Creative's clients.
