Gary Yiatchos

SVP, CMO
Knoxville, Tennessee, United States

Professional Overview

Gary Yiatchos is an accomplished senior marketing executive with over 20 years of experience driving strategic brand development and omnichannel growth for leading retail organizations. As the Senior Vice President and Chief Marketing Officer at Goody's Family Clothing, he oversees all marketing, advertising, and customer experience initiatives to strengthen the company's market position and deliver exceptional value to its loyal customer base.

Experience Summary

Current Role

As SVP and CMO of Goody's Family Clothing, Gary is responsible for developing and executing the company's comprehensive marketing strategy. He leads a team of talented professionals to create impactful brand campaigns, enhance digital touchpoints, and deliver seamless customer journeys across all channels. Under his guidance, Goody's has experienced double-digit growth in online revenue and a 25% increase in in-store foot traffic over the past three years.

Career Progression

Prior to joining Goody's, Gary held various marketing leadership roles at prominent retailers, including serving as the Vice President of Marketing at Belk and the Director of Ecommerce at JCPenney. In these positions, he spearheaded initiatives that drove significant improvements in brand awareness, customer engagement, and sales performance. Throughout his career, Gary has demonstrated a strong track record of delivering measurable results and fostering collaborative, high-performing teams.

Academic Background

Gary holds a Bachelor of Business Administration degree in Marketing from the University of Tennessee, Knoxville, where he graduated cum laude. He has also completed executive leadership programs at the Harvard Business School and the Kellogg School of Management, further enhancing his strategic and analytical capabilities.

Areas of Expertise

• Omnichannel marketing strategy and execution

• Brand development and positioning

• Customer experience optimization

• Digital transformation and ecommerce growth

• Retail operations and performance management

• Data-driven decision making and analytics

Professional Impact

Under Gary's leadership, Goody's has established a strong digital presence, launched successful marketing campaigns, and maintained a loyal customer base. He has spearheaded the implementation of advanced analytics and personalization technologies, leading to a 20% increase in customer lifetime value. Gary's industry expertise and innovative approach have been recognized through various awards and accolades, including being named one of the "Top 50 Retail CMOs" by Retail Dive.

Conclusion

With his extensive experience, strategic mindset, and proven track record of success, Gary Yiatchos is a valuable asset to Goody's Family Clothing. As the company continues to navigate the evolving retail landscape, his leadership and marketing prowess will be instrumental in driving sustainable growth, enhancing brand equity, and delivering exceptional value to customers.