Gaurav Kohli
VP - Performance Marketing
Professional Overview
Gaurav Kohli is an accomplished performance marketing expert with over 15 years of experience in the digital marketing and product management domains. As the VP of Performance Marketing at Starcom, he is responsible for driving innovative, data-driven strategies that maximize the impact of his clients' marketing investments.
Experience Summary
Current Role
As the VP of Performance Marketing at Starcom, Gaurav is responsible for leading a team of performance marketing specialists to deliver measurable results for clients across various industries. He oversees the implementation of cutting-edge digital marketing tactics, including search engine optimization (SEO), search engine marketing (SEM), social media advertising, and programmatic advertising. Under his leadership, Starcom's performance marketing division has consistently achieved double-digit year-over-year growth and helped clients reach their acquisition and retention goals.
Career Progression
Prior to joining Starcom, Gaurav held leadership roles at several prominent digital marketing agencies and technology companies. As the Director of Product Management at Kraftshala, he was instrumental in developing and launching innovative marketing products that empowered clients to better understand and engage their target audiences. During his tenure at Performics India, he progressed from Director to Associate Vice President, where he played a pivotal role in expanding the agency's client base and overseeing the delivery of high-impact performance marketing campaigns.
Gaurav's entrepreneurial experience includes co-founding Rickshawale.com, a pioneering online rickshaw booking platform, and founding SecretSauce Digital, a boutique digital marketing agency that he successfully operated for over seven years.
Academic Background
Gaurav holds a Bachelor of Technology degree in Computer Science from the University of Mumbai, where he graduated with distinction.
Areas of Expertise
- Performance marketing strategy and execution
- Search engine optimization (SEO) and search engine marketing (SEM)
- Social media advertising and influencer marketing
- Programmatic advertising and data-driven decision making
- Digital product management and innovation
- Entrepreneurship and business development
Professional Impact
Throughout his career, Gaurav has consistently delivered exceptional results for his clients, helping them achieve their growth and revenue targets. At Starcom, he has led the implementation of cutting-edge performance marketing strategies that have resulted in significant increases in website traffic, lead generation, and return on investment for his clients.
Gaurav's industry expertise and thought leadership have also been recognized through his numerous speaking engagements at industry conferences and his contributions to leading digital marketing publications.
Conclusion
Gaurav Kohli's extensive experience, proven track record, and deep understanding of the performance marketing landscape make him a valuable asset to Starcom and its clients. His ability to blend data-driven insights with creative problem-solving, coupled with his strong leadership skills, position him as a key driver of success in the fast-paced digital marketing industry.
