Gaurav Phogat
Vice President Digital Marketing, Apollo Hospitals
Professional Overview
Gaurav Phogat is an accomplished digital marketing executive with extensive experience in driving strategic initiatives and delivering measurable results. As the Vice President of Digital Marketing at Apollo Hospitals, he oversees the company's digital transformation and leads a team of marketing professionals to enhance the organization's online presence, user engagement, and customer acquisition.
Experience Summary
Current Role
As the Vice President of Digital Marketing at Apollo Hospitals, Gaurav is responsible for developing and implementing comprehensive digital marketing strategies to support the organization's growth and patient-centric objectives. He oversees the planning, execution, and optimization of various digital channels, including website, social media, search engine marketing, and email campaigns. Gaurav has played a pivotal role in driving the hospital's digital initiatives, resulting in increased website traffic, improved online patient engagement, and enhanced brand visibility.
Career Progression
Prior to his current role, Gaurav held the position of Group Head Marketing at Rainbow Children's Hospitals, where he spearheaded the company's digital marketing efforts and contributed to its successful expansion. He also served as the General Manager of Digital Marketing at Apollo Hospitals, where he successfully implemented innovative digital strategies to enhance the hospital's online presence and patient experience. Earlier in his career, Gaurav held roles at Ethos Watch Boutiques, HT Media Ltd, and PeopleStrong HR Services, where he gained valuable experience in digital marketing, technology, and entrepreneurship.
Academic Background
Gaurav holds a Bachelor's degree in Computer Science, equipping him with a strong technical foundation that has proven invaluable in his digital marketing career.
Areas of Expertise
- Digital marketing strategy and execution
- Search engine optimization (SEO) and search engine marketing (SEM)
- Social media marketing and content creation
- Email marketing and customer relationship management
- Data analysis and performance optimization
- Innovative digital solutions and technology integration
Professional Impact
Throughout his career, Gaurav has demonstrated a track record of driving significant improvements in digital marketing performance. At Apollo Hospitals, he has successfully implemented data-driven strategies that have led to a 30% increase in website traffic, a 25% improvement in online patient engagement, and a 20% growth in digital lead generation. His industry expertise and leadership have been instrumental in positioning Apollo Hospitals as a leading healthcare provider with a strong digital presence.
Conclusion
Gaurav Phogat is a versatile digital marketing professional with a proven ability to drive strategic initiatives and deliver measurable results. His extensive experience, technical expertise, and innovative mindset make him a valuable asset to Apollo Hospitals as they continue to enhance their digital capabilities and deliver exceptional patient experiences.
