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Gaurav Phogat

Gaurav Phogat


Vice President Digital Marketing | Hyderabad, Telangana, India

Professional Overview


Gaurav Phogat is an accomplished digital marketing leader with over a decade of experience driving strategic business growth and transformation. As the Vice President of Digital Marketing at Apollo Hospitals, he oversees the organization's comprehensive digital marketing initiatives, leveraging his expertise in data-driven marketing, channel optimization, and cross-functional collaboration to enhance the hospital's online presence and drive patient engagement.

Experience Summary



Current Role


As the Vice President of Digital Marketing at Apollo Hospitals, Gaurav is responsible for developing and executing the organization's digital marketing strategy. He leads a team of digital marketing professionals, overseeing the planning, implementation, and optimization of various digital channels, including website, SEO, SEM, social media, and email marketing. Gaurav's data-driven approach and ability to align digital initiatives with the hospital's business objectives have been instrumental in enhancing the organization's online visibility, patient acquisition, and brand reputation.

Career Progression


Prior to his current role, Gaurav served as the Group Head of Marketing at Rainbow Children's Hospitals, where he successfully implemented a comprehensive digital transformation strategy that resulted in a significant increase in website traffic, lead generation, and patient conversions. Before that, he held the position of General Manager of Digital Marketing at Apollo Hospitals, where he spearheaded the development and integration of advanced marketing technologies, such as marketing automation and predictive analytics, to drive personalized patient experiences.

Gaurav's career journey also includes roles as the General Manager of Marketing and Technology at Ethos Watch Boutiques, where he played a pivotal role in enhancing the brand's online presence and customer engagement, and as an Assistant Manager at HT Media Ltd. and PeopleStrong HR Services, where he gained valuable experience in digital marketing and software development.

Academic Background


Gaurav holds a bachelor's degree in Computer Science from the Indian Institute of Technology, Kharagpur, where he graduated with distinction.

Areas of Expertise


  • Digital marketing strategy and execution

  • Search engine optimization (SEO) and search engine marketing (SEM)

  • Social media marketing and community engagement

  • Email marketing and marketing automation

  • Analytics, data-driven decision making, and performance optimization

  • Cross-functional collaboration and stakeholder management

  • Omnichannel customer experience design


Professional Impact


During his tenure at Apollo Hospitals, Gaurav has been instrumental in driving the organization's digital transformation, implementing cutting-edge marketing technologies, and enhancing the hospital's online visibility and patient engagement. Under his leadership, the hospital's website traffic has increased by 25%, and lead conversion rates have improved by 18%. Additionally, Gaurav has spearheaded the integration of predictive analytics and marketing automation, enabling the hospital to deliver personalized experiences and drive higher patient loyalty.

Conclusion


Gaurav Phogat is a seasoned digital marketing executive with a proven track record of driving business growth and digital transformation. His data-driven approach, creative problem-solving skills, and ability to align digital initiatives with organizational goals have made him a valuable asset to the healthcare industry. As the Vice President of Digital Marketing at Apollo Hospitals, Gaurav continues to push the boundaries of digital marketing, leveraging cutting-edge technologies and strategies to enhance the hospital's online presence and patient experience.