Gaurav Phogat
Vice President Digital Marketing
Professional Overview
Gaurav Phogat is an experienced digital marketing leader with a strong track record of driving transformative growth and innovation. As the Vice President of Digital Marketing at Apollo Hospitals, he oversees the organization's comprehensive digital strategy, leveraging data-driven insights to enhance the patient experience and optimize marketing channels.
Experience Summary
Current Role
As the Vice President of Digital Marketing at Apollo Hospitals since July 2024, Gaurav is responsible for leading the digital marketing efforts across the organization's network of healthcare facilities. He has spearheaded the implementation of advanced analytics and automation tools, enabling the team to deliver personalized, targeted campaigns that have resulted in a 25% increase in patient acquisition and a 35% improvement in digital engagement.
Career Progression
Prior to his current role, Gaurav served as the Group Head of Marketing at Rainbow Children's Hospitals, where he successfully led the rebranding and digital transformation initiatives, resulting in a 20% increase in patient referrals. He also held the position of General Manager of Digital Marketing at Apollo Hospitals, during which he oversaw the development and implementation of the organization's first comprehensive digital marketing strategy, driving a 30% growth in online patient bookings.
Additionally, Gaurav has held leadership roles in the retail and media industries, including General Manager of Marketing & Technology at Ethos Watch Boutiques and Assistant Manager at HT Media Ltd. His diverse background in digital innovation and cross-functional collaboration has been instrumental in his ability to drive impactful results.
Academic Background
Gaurav holds a Bachelor's degree in Computer Science from the prestigious Indian Institute of Technology (IIT), Roorkee, where he graduated with distinction. His academic excellence and passion for technology have been the foundation for his successful career in the digital marketing and healthcare sectors.
Areas of Expertise
- Digital marketing strategy and implementation
- Data-driven decision making and predictive analytics
- Omnichannel customer experience optimization
- Marketing automation and performance optimization
- Cross-functional collaboration and team leadership
Professional Impact
Under Gaurav's leadership, Apollo Hospitals has strengthened its digital presence and improved patient engagement, leading to increased patient acquisition and improved operational efficiency. His innovative approaches to digital marketing have earned him recognition within the industry, and he is frequently invited to speak at prominent healthcare and marketing conferences.
Conclusion
Gaurav Phogat is a seasoned digital marketing executive with a proven ability to drive transformative change and deliver measurable results. His deep understanding of the healthcare industry, coupled with his expertise in data-driven marketing and digital innovation, make him a valuable asset to Apollo Hospitals as they continue to enhance the patient experience and drive sustainable growth.
