Professional Overview
Gauri Malhotra is a seasoned marketing professional with over 19 years of experience, specializing in the personal care and beauty sectors. Currently, she serves as the Chief Marketing Officer (CMO) at Bombay Shaving Company, a leading player in the grooming and personal care market in India. Gauri's expertise in brand building and market growth is supported by her extensive work history, which includes significant roles in reputable companies such as Marico Limited and Dr. Vaidya's, an RPSG Group company.
Current Role and Responsibilities
- Position: Chief Marketing Officer (CMO)
- Company: Bombay Shaving Company
- Location: Gurugram
- Start Date: April 2023
As the CMO, Gauri is tasked with developing a strong and sustainable brand identity for Bombay Shaving Company and its associated brands under Visage Lines Personal Care Pvt Ltd. She focuses on innovative marketing strategies that resonate with the young Indian demographic, aiming to enhance market share while maintaining consumer intimacy.
Key Career Milestones
1. Bombay Shaving Company
- CMO (April 2023 - Present): Leading the marketing team in rebranding efforts and innovative product launches. Under her leadership, the company recently unveiled a new brand identity, receiving positive feedback.
2. Dr. Vaidya's, RPSG Group
- VP and Business Head: Played a pivotal role in the company's growth and market penetration. Focused on strategic marketing and business development initiatives.
3. Marico Limited
- Held several critical roles over a decade, progressing from Area Sales Manager to Head of Skin Care. Key positions included:
- Group Product Manager for Parachute
- Group Product Head for Premium Hair Care & Innovations
- Head of Skin Care
4. Perfect Relations
- Senior Image Executive: Managed public relations and image management for top-tier clients like Coca Cola India, Apple India, Motorola, and IBM. Notably contributed to the launch of Razr V3 and Apple iPods in India.
Educational Background
- Master of Business Administration (MBA) in Marketing from SVKM's Narsee Monjee Institute of Management Studies (NMIMS), 2006-2008.
- Bachelor of Business Studies (BBS) in Management from S.S. College of Business Studies, 2001-2004.
- Commerce Studies at Springdales School, 1988-2001.
Notable Achievements and Recognition
- Recently felicitated at the #SB18Visionaries awards for excellence in the retail and e-commerce sector.
- Regularly contributes thought leadership on marketing strategies and consumer trends, particularly focusing on the evolving needs of young consumers in India.
Professional Network and Influence
Gauri Malhotra is well-connected in the industry, regularly engaging with peers and industry leaders through platforms like LinkedIn. As a marketing influencer, she has a significant following and often participates in industry events and panels, sharing insights on brand management and consumer behavior.
Key Team Members at Bombay Shaving Company
- Laalit Lobo: Vice President, Marketing
- Ajay Sachdeva: Head of Search Engine Optimization
- Reshma Harikumar: Head - Media And Partnerships
- Dhirendra Mishra: EBO Manager
- Pawan Sharma: National Head Trainer And Manager for Saloons And Professional Range
- Sahiba Goel: Manager, Customer Delight
- Sanskriti Mandhyan: Senior Category Manager
- Shweta Doharey: Head of Customer Marketing
- Siddharth Joshi: Content Lead
Relevant Links
1. [LinkedIn Profile 1](https://in.linkedin.com/in/gauri-malhotra-4562498)
2. [LinkedIn Profile 2](https://in.linkedin.com/in/gauri-malhotra-6430712a3)
3. [The Org](https://theorg.com/org/bombay-shaving-company/org-chart/gauri-malhotra)
4. [Campaign India Announcement](https://www.campaignindia.in/article/gauri-malhotra-joins-bombay-shaving-company/490764)
5. [Social Samosa Interview](https://www.socialsamosa.com/interviews/gauri-malhotra-on-bombay-shaving-company-reaching-young-consumers-1385612)
By leveraging her deep industry experience and strategic vision, Gauri Malhotra continues to drive Bombay Shaving Company's market presence and consumer engagement initiatives, positioning the brand for sustained growth and innovation.