Gayana Sarkisova

Professional Summary

Professional Overview
Gayana Sarkisova is an experienced growth marketing leader with a proven track record of driving impactful results for organizations across diverse industries. As the Director of Growth Marketing at NoGood, she leverages her expertise in digital strategy, data-driven marketing, and cross-functional collaboration to propel business growth and expansion.

Experience Summary

Current Role
As the Director of Growth Marketing at NoGood, Gayana is responsible for developing and executing comprehensive growth strategies to acquire new customers, enhance user engagement, and optimize marketing initiatives. She leads a talented team in implementing innovative digital marketing campaigns, SEO and content optimization, and data-driven decision-making to drive sustainable business growth.

Career Progression
Gayana's professional journey encompasses various leadership roles in the marketing and media industry. Prior to her current position, she served as the Director of Marketing at globaledit®, where she spearheaded the company's digital transformation and expanded its customer base through strategic marketing initiatives. She also held the role of Director of Digital Operations at Waft Perfume Inc and Director of Digital Media at AS IF Magazine, contributing to the growth and evolution of these organizations.

Gayana's entrepreneurial spirit led her to found and serve as the CEO of News Cult, a digital media startup, from 2014 to 2018. During this time, she honed her skills in content creation, audience engagement, and strategic management, further strengthening her expertise in the industry.

Academic Background
Gayana holds a Bachelor's degree in Marketing and Communications from the University of New York.

Areas of Expertise

• Digital marketing strategy and execution

• Growth hacking and customer acquisition

• Data-driven decision-making and analytics

• Cross-functional team leadership and collaboration

• Content creation and optimization

• Search engine optimization (SEO) and search engine marketing (SEM)

Professional Impact
Throughout her career, Gayana has demonstrated a keen ability to drive measurable results for the organizations she has served. At globaledit®, she spearheaded the implementation of a comprehensive digital marketing strategy that led to a 35% increase in website traffic and a 25% boost in lead generation. At Waft Perfume Inc, she played a pivotal role in the successful launch of a new e-commerce platform, resulting in a 28% rise in online sales.

Conclusion
Gayana Sarkisova is a versatile and accomplished growth marketing professional who consistently delivers innovative solutions to drive business growth and success. With her deep understanding of digital marketing trends, data-driven approach, and strong leadership capabilities, she is well-positioned to continue making a significant impact in her current role at NoGood and beyond.