Gayatri Yadav

Chief Marketing Officer

Gayatri Yadav is a seasoned marketing executive with over 25 years of experience in the media and consumer goods industries. As the Chief Marketing Officer at Peak XV Partners, she spearheads the firm's global marketing strategy, driving brand awareness and client engagement across diverse sectors.

Professional Overview

Gayatri is a strategic marketing leader with a proven track record of accelerating growth and innovation. Her expertise spans brand management, consumer insights, digital marketing, and cross-functional collaboration, enabling her to deliver impactful campaigns and drive measurable business results.

Experience Summary

Current Roles

Chief Marketing Officer, Peak XV Partners (2023 - Present)

Oversees the development and implementation of the firm's comprehensive marketing strategy, ensuring alignment with business objectives.

Leads a team of marketing professionals to create engaging content, optimize digital channels, and foster strong client relationships.

Serves as a key member of the executive leadership team, contributing to strategic decision-making and initiatives.

Director and Board Member, Paani Foundation (2023 - Present)

Provides strategic guidance and oversight to the foundation's water conservation and rural development initiatives in Maharashtra.

Leverages marketing expertise to raise awareness and drive public engagement for the organization's programs.

Board Trustee, United Way Mumbai (2021 - Present)

Advises the board on strategic initiatives and philanthropic programs to address pressing social and community issues.

Contributes to the development and execution of the organization's marketing and communications strategies.

Director and Board Member, PRS Legislative Research (2021 - Present)

Provides oversight and strategic direction to the non-profit policy research organization.

Supports the organization's efforts to enhance public discourse and strengthen legislative processes in India.

Previous Experience

Chief Marketing Officer India & SEA, Sequoia Capital (2020 - 2023)

Spearheaded the firm's marketing and branding initiatives across India and Southeast Asia, driving awareness and positioning Sequoia as a leading venture capital partner.

Developed data-driven marketing strategies and launched innovative campaigns to engage with the startup ecosystem and Limited Partners.

Played a pivotal role in shaping the firm's thought leadership and expanding its digital footprint.

President, Consumer Strategy & Innovation, Star TV Network (2016 - 2019)

Led the strategic planning and transformation of Star's consumer-facing businesses, including digital content, OTT platforms, and regional TV channels.

Drove the development of new product offerings and digital initiatives to enhance user engagement and monetization.

Collaborated cross-functionally to ensure seamless execution and alignment with the organization's strategic goals.

Academic Background

Gayatri holds a Master of Business Administration (MBA) degree from the Indian Institute of Management, Ahmedabad, and a Bachelor of Arts (BA) in Economics from the University of Delhi.

Areas of Expertise

Strategic marketing and brand management

Consumer insights and market research

Digital marketing and omnichannel engagement

Corporate governance and board advisory

Organizational transformation and innovation

Professional Impact

Spearheaded the successful rebranding of Star TV Network, enhancing the company's market positioning and driving a 25% increase in viewership.

Launched innovative digital content initiatives at Star TV Network that generated over 200 million monthly active users and a 40% growth in OTT platform subscriptions.

Served as a key advisor to the Paani Foundation's water conservation programs, contributing to the restoration of over 10,000 acres of drought-affected land in Maharashtra.

Conclusion

Gayatri Yadav is a visionary marketing leader with a proven track record of driving growth, innovation, and strategic transformation. Her extensive industry experience, coupled with her strong analytical and problem-solving skills, make her a valuable asset to organizations seeking to enhance their market presence, customer engagement, and overall business performance.