Geena Umansky

Professional Summary

Geena Umansky is an accomplished digital marketing and brand partnerships professional with over 8 years of experience driving successful influencer marketing and brand collaboration initiatives. As the Director of Global Influencer & Brand Partnerships at Digital Media Management, Geena leverages her extensive expertise in consumer engagement, social media strategy, and creator ecosystem management to forge impactful partnerships that amplify her clients' brand presence and connect them with highly relevant, engaged audiences.

Experience Summary

Current Role

As the Director of Global Influencer & Brand Partnerships at Digital Media Management, Geena is responsible for leading the company's influencer marketing and brand partnership programs. In this role, she strategizes and executes innovative campaigns that seamlessly integrate influencers and brand collaborations to deliver measurable results for her clients. Geena's ability to identify and cultivate meaningful partnerships, coupled with her deep understanding of emerging social media trends and creator dynamics, has enabled her to consistently drive high-impact, award-winning campaigns.

Career Progression

Prior to her current position, Geena held various marketing and partnership roles, steadily advancing her career. As the Associate Director of Consumer Brands & Performance Marketing at Digital Media Management, she spearheaded successful campaigns for leading consumer brands. Before that, Geena served as the Director of Marketing at ALWRLD, where she led the company's marketing strategy and established impactful partnerships with influential creators. Her earlier experience includes roles at adidas, Flipagram (now TikTok), and Yelp, where she honed her skills in social media management, influencer marketing, and community engagement.

Academic Background

Geena holds a Bachelor of Arts degree in Communications from the University of California, Los Angeles (UCLA), where she graduated with honors.

Areas of Expertise

• Influencer marketing strategy and execution

• Brand partnership development and management

• Social media and digital marketing campaign optimization

• Creator ecosystem and talent management

• Performance marketing and data-driven analytics

• Innovative campaign ideation and cross-functional collaboration

Professional Impact

Throughout her career, Geena has consistently delivered measurable results for her clients, earning recognition within the industry. She has been instrumental in creating award-winning campaigns that have garnered numerous accolades, including Shorty Awards, Webby Awards, and Digiday Awards. Geena's strategic approach and ability to forge meaningful connections between brands and influential creators have enabled her to drive significant growth and engagement for her clients.

Conclusion

With her deep understanding of the evolving digital landscape, proven track record of success, and collaborative leadership style, Geena Umansky is a valuable asset in the field of influencer marketing and brand partnerships. Her commitment to delivering exceptional results and her passion for driving innovation make her a trusted advisor to her clients and a respected figure in the industry.