Professional Summary

Professional Overview

Geeske Biesta is an accomplished finance executive with over 20 years of experience in driving strategic initiatives, overseeing mergers and acquisitions, and leading financial planning and analysis across diverse industries. As the current Vice President of Finance at Virgin Pulse, she is responsible for spearheading the company's financial strategy, optimizing operational efficiency, and ensuring financial compliance and reporting.

Experience Summary

Current Role

As the Vice President of Finance at Virgin Pulse, Geeske Biesta is responsible for leading the company's financial strategy, overseeing financial planning and analysis, and ensuring financial compliance and reporting. She works closely with cross-functional teams to drive operational efficiency, optimize resource allocation, and support the organization's long-term growth objectives.

Career Progression

Prior to her current role, Geeske held various leadership positions in the finance and project management domains. She served as the VP, PMO Strategic Projects and M&A Integration at insightsoftware and Magnitude Software, where she played a pivotal role in the integration of acquired companies, ensuring seamless transitions and the realization of synergies. Additionally, she held the roles of VP, Finance at Thin Film Electronics and Senior Director of Finance/Acting CFO at Mirantis, where she was instrumental in driving financial strategy, forecasting, and risk management.

Geeske's earlier career experience includes roles as the Regional CFO for the Netherlands and Belgium at Nilfisk-Advance, FP&A Business Partner at Ecostream, and various finance analyst positions at Ballast Nedam and UMC Utrecht. This diverse background has equipped her with a deep understanding of financial operations, strategic planning, and cross-functional collaboration.

Academic Background

Geeske Biesta holds a degree in Finance and Accounting, having completed her education at a reputable university. Her academic background and ongoing professional development have equipped her with a strong foundation in financial management, data analysis, and strategic decision-making.

Areas of Expertise

• Financial planning and analysis

• Mergers and acquisitions integration

• Project management and strategic initiatives

• Financial reporting and compliance

• Cross-functional collaboration and stakeholder management

• Data-driven decision-making and performance optimization

Professional Impact

Throughout her career, Geeske Biesta has demonstrated a track record of driving transformative change and delivering measurable results. Her leadership and strategic insights have been instrumental in optimizing financial operations, ensuring regulatory compliance, and supporting the growth and profitability of the organizations she has served.

Conclusion

Geeske Biesta's extensive experience, deep industry knowledge, and proven leadership in finance make her a valuable asset to Virgin Pulse. Her commitment to financial excellence, operational efficiency, and strategic decision-making positions her as a trusted partner in driving the company's financial strategy and supporting its long-term success.