Genevieve Long
Chief People and Culture Officer
Professional Overview
Genevieve Long is an experienced human resources executive with a strong track record of driving organizational transformation and cultivating dynamic, purpose-driven company cultures. As the Chief People and Culture Officer at KEEN, she is responsible for spearheading the company's people strategy, overseeing global talent management, and fostering an engaged, high-performing workforce.
Experience Summary
Current Role
As the Chief People and Culture Officer at KEEN, Genevieve is responsible for shaping the company's people-centric initiatives and ensuring the organization's values are deeply embedded in the employee experience. She leads a team of HR professionals in developing and implementing innovative talent strategies, with a focus on talent acquisition, leadership development, and employee engagement. Under her guidance, KEEN has been recognized as a Best Place to Work, reflecting her commitment to building a thriving, inclusive workplace culture.
Career Progression
Genevieve brings a wealth of experience from her previous roles in the consumer goods and retail industries. Prior to joining KEEN, she served as the Chief People and Diversity Officer at SmileDirectClub, where she played a pivotal role in scaling the company's global workforce and fostering a culture of inclusion and belonging. Before that, she held senior HR leadership positions at industry-leading companies like Intel Corporation, Salt & Straw, and Nike, where she spearheaded strategic HR initiatives and drove organizational transformation.
Academic Background
Genevieve holds a Comprehensive HR Certificate in Human Resources Management, with a focus on Organizational Design, from Portland State University. She also earned a degree in Business Administration from Portland State University, further strengthening her expertise in aligning human capital strategies with business objectives.
Areas of Expertise
- Organizational design and development
- Talent management and leadership development
- Diversity, equity, and inclusion program implementation
- Employee engagement and culture-building
- HR technology and digital transformation
- Strategic HR business partnering
Professional Impact
Throughout her career, Genevieve has been recognized for her ability to drive measurable impact and transform organizational cultures. At SmileDirectClub, she led the company's successful transition to a hybrid work model during the COVID-19 pandemic, ensuring business continuity and employee well-being. At Nike, she spearheaded the development of a global HR business partner model, which significantly improved the alignment between HR and business units.
Conclusion
With her extensive experience and proven ability to create people-centric strategies, Genevieve is well-positioned to lead KEEN's human capital initiatives and continue to position the company as an employer of choice in the outdoor industry. Her passion for cultivating high-performing, inclusive workplaces, combined with her strategic HR expertise, make her a valuable asset to the organization.
