Genevieve Owyang
VP of Marketing, Fitbod
San Francisco, California, United States
Professional Overview
Genevieve Owyang is a seasoned marketing executive with over 20 years of experience driving growth and business transformation across the tech and digital marketing sectors. As the VP of Marketing at Fitbod, she is responsible for leading the company's integrated marketing strategy, overseeing brand development, digital campaigns, and analytics to drive user acquisition and engagement. Genevieve is also an active business and marketing advisor to several high-growth startups, leveraging her deep expertise to guide their go-to-market initiatives.
Experience Summary
Current Role
As the VP of Marketing at Fitbod, Genevieve is responsible for developing and executing the company's comprehensive marketing strategy to support rapid user and revenue growth. In this role, she oversees a team of digital marketing professionals, manages multi-million dollar advertising budgets, and implements data-driven campaigns to reach and convert target audiences. Under her leadership, Fitbod has achieved 2x user growth and a 25% increase in subscriber conversion rates year-over-year.
Genevieve also serves as a Business & Marketing Advisor to both Hoppity Learning and Inherent Journey, providing strategic counsel and hands-on support to guide the companies' marketing initiatives and go-to-market execution.
Career Progression
Prior to joining Fitbod, Genevieve held several senior marketing leadership roles, including VP and GM of Marketing at Rocket Lawyer, where she led the company's brand strategy and oversaw a 50% increase in lead generation. She also served as the VP of Performance Marketing at Rocket Lawyer, driving a 40% uplift in online conversions through data-driven optimization.
Earlier in her career, Genevieve held marketing and analytics roles at leading technology companies such as realtor.com, Move, Inc., and Ticketmaster, where she consistently demonstrated her ability to leverage data and analytics to inform strategic decision-making and deliver measurable business impact.
Academic Background
Genevieve holds a Bachelor of Science in Business Administration with a concentration in Marketing from the University of Southern California.
Areas of Expertise
- Integrated marketing strategy and execution
- Digital marketing and performance optimization
- Brand development and positioning
- Data-driven decision making and analytics
- Cross-functional leadership and team management
Professional Impact
Throughout her career, Genevieve has been instrumental in driving transformative growth and digital innovation for the companies she has served. Her data-driven approach, strategic vision, and collaborative leadership have contributed to the success of numerous initiatives, including:
- Implementing a comprehensive digital marketing strategy that increased Fitbod's user base by 2x and subscriber conversion rates by 25% year-over-year
- Leading the rebranding and marketing transformation at Rocket Lawyer, resulting in a 50% increase in lead generation
- Optimizing the performance marketing function at Rocket Lawyer, driving a 40% uplift in online conversions
- Leveraging data and analytics to inform strategic decision-making and deliver measurable business impact at realtor.com, Move, Inc., and Ticketmaster
Conclusion
With her extensive experience, strategic mindset, and proven track record of driving growth and innovation, Genevieve Owyang is a highly-valued marketing executive poised to continue making a significant impact in the technology and digital marketing industries.
