Genevieve Poblano

Senior Designer

Professional Overview

Genevieve Poblano is a highly skilled and accomplished Senior Designer with over a decade of experience in the design industry. She specializes in creating visually captivating and strategically aligned brand assets, digital experiences, and marketing collateral for leading companies across various sectors.

Experience Summary

Current Role

Genevieve currently serves as a Senior Designer at Allbirds, where she is responsible for driving the brand's creative vision and visual identity. In this role, she collaborates cross-functionally to develop impactful design solutions that resonate with the target audience, enhance brand recognition, and support the company's overall business objectives.

Career Progression

Prior to her current position, Genevieve held several design-focused roles, including Brand Designer II at Allbirds, Senior Designer at Art + Science, and Senior Digital Designer I & Team Lead at Filter, a dentsu company. Throughout her career, she has demonstrated a strong aptitude for translating complex business requirements into visually compelling and user-centric design solutions.

Genevieve's professional journey has also included positions as a Senior Digital Visual Designer at Digital Trends, where she played a pivotal role in shaping the brand's digital presence, and as a Content Manager, where she leveraged her multimedia skills to create engaging content.

Academic Background

Genevieve holds a Bachelor's degree in Graphic Design from California State University, Northridge, where she honed her technical skills and developed a keen eye for aesthetics and design principles.

Areas of Expertise

• Brand identity and asset creation

• Digital design, including websites, mobile apps, and interactive experiences

• Visual storytelling and content development

• Effective collaboration with cross-functional teams

• Project management and task prioritization

• Proficiency in design tools, such as Adobe Creative Suite and Figma

Professional Impact

Throughout her career, Genevieve has contributed to the success of numerous high-profile projects, including the development of a visually striking and user-friendly website for a leading outdoor apparel brand and the creation of a cohesive brand identity system for a fast-growing technology startup. Her work has been recognized for its creativity, strategic alignment, and measurable impact on client objectives.

Conclusion

With her extensive experience, exceptional design skills, and a proven track record of delivering impactful solutions, Genevieve Poblano is poised to continue making significant contributions to the design industry. Her passion for crafting visually captivating and strategically effective designs, coupled with her collaborative approach and strong leadership qualities, make her a valuable asset to any organization.