Overview
Genevieve Toh is the Marketing Lead at Beyond The Vines, a multidisciplinary design studio headquartered in Singapore. Genevieve is based in Singapore and has a professional background in Public Relations and Marketing. She is noted for her creative approach and demonstrated motivation in contributing strategic marketing initiatives within the company.
Professional Background
- Current Position: Marketing Lead
- Company: Beyond The Vines
- Location: Singapore
- LinkedIn: [Genevieve Toh - LinkedIn](https://sg.linkedin.com/in/genevieve-toh-504b11140)
- Education: RMIT University
Genevieve’s professional focus, as indicated by multiple sources, centers on developing and executing marketing strategies and PR campaigns for Beyond The Vines. Her role encompasses shaping the brand narrative and increasing visibility through creative, customer-centric marketing activities.
Company Information — Beyond The Vines
- Industry: Design / Retail / Fashion
- Headquarters: Singapore
- Year Established: 2015
- Founders: Visionary husband-wife team
- Company Size: Approx. 111 employees
- Website: [beyondthevines.com](https://www.beyondthevines.com/)
Business Scope & Offerings
Beyond The Vines operates as a multidisciplinary design studio with a focus on accessible, innovative lifestyle products. Its _design philosophy_ centers on duality, simplicity, and bold creativity. The product assortment includes but is not limited to:
- Bags (flagship items: Dumpling Bags, ParaSatchel, Poofy Series)
- Apparel for Women, Men, Kids
- Lifestyle Accessories
- Limited Edition Collaborations and City Exclusives
The brand is known for frequent product launches, limited editions, and a strong emphasis on community engagement, spotlighted through loyalty programs (e.g., The Vine Club) and special collaborations.
Marketing and Community Initiatives
As Marketing Lead, Genevieve Toh manages both PR and marketing activities, reportedly driving the following:
- Regular new product releases (e.g., BTV_LIBERTY FABRIC launches and seasonal bag collections)
- Multi-channel campaigns across digital platforms and in-store experiences
- Community-building efforts such as exclusive reward programs (Double Points, anniversary gifts, early access for Vine Club members)
- Engagement with customer community via social media and campaigns encouraging user-generated content
The company’s marketing tone is bold, approachable, and design-led, aligning with the philosophy of "create boldly, design simply.” Genevieve’s profile highlights her as a highly motivated marketing enthusiast, reinforcing her likely role in shaping and executing these initiatives.
Strategic Insights
- Customer Focus: Beyond The Vines has a strong, engaged customer base, fostered by regular product drops and loyalty programs. Marketing leadership under Genevieve aims to maintain high retention and frequent brand interaction.
- Brand Positioning: Positioned as an innovator in accessible contemporary design, the company leverages limited editions and collaborative efforts to sustain consumer interest and brand exclusivity.
- Growth Orientation: The company continually increases its product range and rewards global and local customers with _complimentary gifts_, _double points promotions_, and _limited-time offers_, all likely propelled by the marketing team’s efforts.
Key Contact Data
- Name: Genevieve Toh
- Position: Marketing Lead
- Company: Beyond The Vines
- Location: Singapore
- LinkedIn: [https://sg.linkedin.com/in/genevieve-toh-504b11140](https://sg.linkedin.com/in/genevieve-toh-504b11140)
Genevieve Toh plays a pivotal role in managing Beyond The Vines’ marketing communications and brand growth strategy, with a clear focus on integrated campaigns, product launches, and customer community development. Her leadership is integral to the brand’s continued visibility and innovative marketing execution within the dynamic Singaporean and regional lifestyle sector.
