Geoff Dunlop

Director of Marketing

Professional Overview
Geoff Dunlop is an accomplished marketing executive with over 15 years of experience driving brand strategy, customer acquisition, and digital marketing initiatives for leading consumer-focused organizations. As the Director of Marketing at Brondell Inc. and the Zen Hospice Project, he leverages his deep expertise in omnichannel marketing, content creation, and campaign management to elevate brand visibility, engage target audiences, and deliver measurable business results.

Experience Summary

Current Roles
Director of Marketing, Brondell Inc. (2020 - Present)

• Oversee the development and execution of integrated marketing campaigns to promote Brondell's innovative home wellness products

• Spearhead the company's digital transformation, implementing data-driven strategies to optimize the online customer experience and drive e-commerce growth

• Collaborate cross-functionally to enhance brand positioning, strengthen customer loyalty, and support new product launches

Director of Marketing, Zen Hospice Project (2015 - Present)

• Lead the marketing and communications initiatives for this renowned non-profit organization, which provides compassionate end-of-life care and support services

• Develop and execute marketing plans to raise awareness of the Zen Hospice Project's mission, services, and advocacy efforts

• Manage the organization's digital presence, including the website, social media channels, and email marketing campaigns

Career Progression
Prior to his current roles, Geoff held various marketing leadership positions, including:

• Director of Marketing and Communications, American Board of Foot and Ankle Surgery (2018 - 2020)

• Director of Marketing, TranscribeMe (2014 - 2015)

• Senior Marketing Manager, Brand Retail and Catalog, LEGO Group (2014 - 2015)

Throughout his career, Geoff has demonstrated a track record of driving strategic growth, optimizing marketing operations, and delivering impactful campaigns that resonate with diverse target audiences.

Academic Background
Geoff holds a Bachelor of Arts degree in Marketing from the University of California, Berkeley.

Areas of Expertise

• Omnichannel marketing strategy and execution

• Digital marketing, including SEO, SEM, social media, and email

• Brand development and positioning

• Content creation and management

• Campaign planning and optimization

• Cross-functional collaboration and project management

Professional Impact

• Spearheaded the rebranding and digital transformation of the American Board of Foot and Ankle Surgery, resulting in a 25% increase in website traffic and a 15% growth in membership

• Developed and launched a successful cause marketing campaign for the Zen Hospice Project, which generated a 20% increase in donor contributions and expanded the organization's reach

• Implemented a data-driven marketing approach at Brondell Inc., leading to a 30% increase in e-commerce sales and a 40% improvement in customer acquisition cost

Conclusion
Geoff Dunlop is a versatile marketing leader with a proven track record of driving strategic growth, optimizing marketing operations, and delivering impactful campaigns that resonate with diverse target audiences. With his deep expertise in omnichannel marketing, digital transformation, and brand strategy, Geoff is poised to continue making a significant impact in the consumer-focused industries he serves.