Geoff Yearack

Chief Executive Officer

Professional Overview

Geoff Yearack is a seasoned executive with over 25 years of experience leading successful technology and consumer goods enterprises. As the Chief Executive Officer of Be Beautiful Brands LLC and Y5 Holdings, he leverages his deep industry expertise and visionary leadership to drive innovation, operational excellence, and sustained growth. Recognized for his ability to identify and capitalize on emerging market opportunities, Yearack has established himself as a respected authority in the consumer products and technology sectors.

Experience Summary

Current Roles

Chief Executive Officer, Be Beautiful Brands LLC (2021-04-01 to Present)

Responsible for the overall strategic direction, operational management, and financial performance of this rapidly growing consumer goods company

Spearheaded the acquisition and integration of several complementary brands, expanding the company's product portfolio and market reach

Fostered a collaborative, high-performance culture that has resulted in double-digit revenue growth and improved profitability

Chief Executive Officer, Y5 Holdings (2013-04-01 to Present)

Oversees the operations and strategic planning for this diversified holding company with investments in technology, consumer goods, and real estate

Co-founded and serves as President of RCN Technologies, an Inc. 5000 company providing innovative IT solutions and managed services

Co-founded RTech Solutions LLC, a technology consulting and software development firm serving clients across multiple industries

Career Progression

Vice President of Operations, Telecom Brokerage INC. (2011-03-01 to 2013-07-01)

Directed all operational and financial aspects of this fast-growing telecommunications brokerage, leading to a 35% increase in revenue and profitability

Implemented process improvements and data-driven decision-making strategies to enhance operational efficiency and customer satisfaction

Director of Operations, Strategic Telecom Solutions (2006-05-01 to 2009-11-01)

Oversaw the day-to-day operations of this telecommunications consulting firm, including sales, project management, and customer service

Played a key role in diversifying the company's service offerings and expanding its client base, resulting in a 27% revenue growth during his tenure

CFO/President, KMS Custom Flooring (1996-12-01 to 2006-03-01)

Served as the Chief Financial Officer and President, leading the strategic and financial management of this successful flooring retail and installation business

Implemented cost-optimization strategies, improved inventory management, and streamlined operational processes, enabling the company to achieve consistent profitability and market share growth

Academic Background

Geoff Yearack holds a Bachelor of Science in Business Administration from the University of Tennessee, Knoxville, where he graduated with honors.

Areas of Expertise

Mergers and acquisitions

Operational optimization

Financial management and strategic planning

Sales and marketing strategy

Technology innovation and integration

Organizational leadership and team development

Professional Impact

Instrumental in the successful acquisition and integration of multiple consumer brands, resulting in significant revenue and market share growth for Be Beautiful Brands LLC

Spearheaded the development and implementation of cutting-edge IT solutions and managed services at RCN Technologies, an Inc. 5000 company

Recognized as a thought leader in the consumer goods and technology industries, regularly invited to speak at industry conferences and events

Conclusion

With his exceptional track record of leadership, innovation, and operational excellence, Geoff Yearack is poised to continue driving the success of Be Beautiful Brands LLC, Y5 Holdings, and the broader industries in which he operates. His strategic vision, financial acumen, and ability to foster high-performing teams have consistently positioned him as a valuable asset to the organizations he serves.