Geoffrey Gurney

VP OF Decision Analysis and Business Process

Professional Overview
Geoffrey Gurney is an accomplished retail operations executive with extensive expertise in data-driven decision making, business process optimization, and omnichannel strategy. As the VP of Decision Analysis and Business Process at J.Crew, he leverages his deep industry knowledge and analytical acumen to drive transformative change and elevate the brand's competitive position.

Experience Summary

Current Role
In his current role at J.Crew, Geoffrey is responsible for leading the company's data analytics and business process improvement initiatives. He oversees the development and implementation of advanced decision-support tools, streamlining workflows, and enhancing cross-functional collaboration to boost operational efficiency and profitability. Under his guidance, J.Crew has achieved significant cost savings, improved inventory management, and optimized resource allocation.

Career Progression
Prior to joining J.Crew, Geoffrey held leadership positions at renowned retail organizations, including Williams-Sonoma and URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly). As the VP of Business Process and Reporting at Williams-Sonoma, he spearheaded the integration of best-in-class data analytics to drive strategic decision-making, resulting in increased market share and improved customer satisfaction. Earlier in his career, Geoffrey served as a Senior Planning and Allocation Manager, where he demonstrated his ability to optimize inventory, streamline operations, and enhance the omnichannel experience for leading apparel and home goods brands.

Academic Background
Geoffrey holds a Bachelor of Science in Business Administration from the University of North Carolina at Chapel Hill, where he graduated cum laude with a concentration in Operations Management and Information Systems.

Areas of Expertise

• Retail operations and supply chain optimization

• Data-driven decision analysis and business intelligence

• Omnichannel strategy and customer experience enhancement

• Cross-functional collaboration and change management

• Process improvement and workflow automation

Professional Impact
Throughout his career, Geoffrey has consistently delivered tangible results that have positively impacted the businesses he has served. At J.Crew, he has spearheaded the implementation of a cutting-edge decision support platform, which has enabled the company to achieve a 15% reduction in inventory costs and a 12% increase in online sales conversion rates. Additionally, his leadership in streamlining business processes has contributed to a 20% improvement in order fulfillment times, enhancing the brand's responsiveness to changing customer demands.

Conclusion
With his deep industry expertise, analytical prowess, and proven track record of driving operational excellence, Geoffrey Gurney is a strategic asset to J.Crew. He is committed to leveraging data-driven insights to continuously optimize the company's decision-making and business processes, positioning the brand for long-term success in the evolving retail landscape.