George Batton

Chief Financial Officer

Professional Overview

George Batton is an experienced Chief Financial Officer with a proven track record of driving financial strategy and operational excellence across diverse industries. He leverages his expertise in financial planning, analysis, and risk management to optimize business performance and support organizational growth.

Current Role

As the Chief Financial Officer at Ivy Rehab Physical Therapy, George is responsible for overseeing all financial operations, including financial reporting, budgeting, forecasting, and capital management. He plays a key role in aligning financial objectives with the company's strategic initiatives, ensuring the organization maintains a strong financial position and achieves its long-term goals. Under his leadership, Ivy Rehab has implemented robust financial controls and streamlined processes, contributing to the company's continued success and expansion.

Career Progression

Prior to joining Ivy Rehab, George held senior finance roles at leading organizations. As the SVP and CFO at FreshDirect, he played a pivotal role in the company's rapid growth, driving financial strategies that enabled the successful expansion of its online grocery delivery services. Earlier in his career, George served as the Global CFO and SVP of Finance at CSM Bakery Supplies, where he led the integration of financial systems and processes across international operations. His tenure at PepsiCo spanned over a decade, during which he held various leadership positions, including VP of Finance for PepsiCo Sales and Director of Corporate Financial Planning and Analysis.

Academic Background

George holds a Bachelor of Science in Accounting from the University of Connecticut and is a Certified Public Accountant (CPA).

Areas of Expertise

• Financial planning and analysis

• Budgeting and forecasting

• Cash flow management and treasury operations

• Financial reporting and compliance

• Risk management and internal controls

• Mergers, acquisitions, and integration

• Strategic business partnering

• Cross-functional leadership and team development

Professional Impact

Throughout his career, George has consistently demonstrated his ability to drive financial excellence and operational efficiency. At FreshDirect, he played a pivotal role in the company's successful expansion, contributing to a 35% increase in revenue over a four-year period. At CSM Bakery Supplies, he led the integration of financial systems and processes, resulting in a 20% reduction in operating costs. George's strong financial acumen, coupled with his strategic mindset and collaborative leadership style, have positioned him as a trusted advisor and respected financial executive.

Conclusion

With over 20 years of experience in finance, George Batton has established himself as a seasoned Chief Financial Officer with a proven ability to navigate complex financial landscapes and drive sustainable growth. His deep understanding of the healthcare and consumer goods industries, combined with his commitment to operational excellence, makes him a valuable asset to organizations seeking to optimize their financial performance and achieve their strategic objectives.