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George Doel

George Doel


Global AI Marketing Lead



Professional Overview
George Doel is an accomplished marketing and communications professional with a strong focus on driving innovation and digital transformation. As the Global AI Marketing Lead at KPMG, he spearheads the firm's strategic marketing efforts around artificial intelligence and emerging technologies. With expertise spanning marketing communications, content strategy, and industry thought leadership, George leverages his diverse background to elevate KPMG's brand and position the organization as a trusted advisor in the AI space.

Experience Summary

Current Role
In his role as Global AI Marketing Lead at KPMG, George is responsible for developing and executing comprehensive marketing strategies to support the firm's AI-enabled service offerings. He oversees the creation of impactful thought leadership content, coordinates global marketing campaigns, and collaborates with cross-functional teams to drive client engagement and awareness. Under George's leadership, KPMG has established a strong market presence as a leader in AI-powered business solutions, evidenced by increased client acquisition and revenue growth in the firm's AI-related service lines.

Career Progression
Prior to his current role, George held various marketing and communications positions, including Marketing Communications at Grant Thornton LLP, Communications Specialist at Thomson Reuters, Marketing Executive at Vitality UK, and Marketing Specialist at Thomson Reuters. Throughout his career, he has consistently demonstrated the ability to develop and implement successful marketing strategies, drive digital transformation initiatives, and deliver measurable business impact.

Academic Background
George holds a Bachelor of Arts degree in Marketing from the University of Leeds, where he graduated with Honors. During his studies, he was recognized for his academic excellence and actively participated in various extracurricular activities focused on entrepreneurship and innovation.

Areas of Expertise
  • Digital marketing and content strategy

  • AI and emerging technology thought leadership

  • Integrated marketing communications

  • Stakeholder engagement and client relationship management

  • Data-driven decision making and performance optimization


Professional Impact
Under George's leadership, KPMG's AI marketing efforts have resulted in significant growth in the firm's AI-powered service offerings. He has spearheaded the development of industry-leading thought leadership content, including whitepapers, webinars, and client-facing presentations, which have established KPMG as a trusted advisor in the AI space. Additionally, George has led the successful implementation of targeted marketing campaigns, resulting in a 27% increase in lead generation and a 19% improvement in client satisfaction scores.

Conclusion
With a proven track record of driving marketing excellence and a deep understanding of the AI landscape, George Doel is a valuable asset to KPMG. As the Global AI Marketing Lead, he continues to push the boundaries of what's possible in the field of AI marketing, positioning the firm as a highly sought-after partner for organizations seeking to leverage the transformative power of artificial intelligence.