Professional Summary
Professional Overview
George Hanson is an accomplished executive with extensive experience driving digital transformation and innovation in the retail and consumer goods industries. As the EVP and Chief Digital Officer at Mattress Firm, he is responsible for leading the company's digital strategy, overseeing e-commerce, technology, and data analytics initiatives to enhance the customer experience and drive business growth.
Experience Summary
Current Role
As the EVP and Chief Digital Officer at Mattress Firm, George is responsible for developing and executing the company's digital vision and roadmap. He leads a team of digital experts to optimize the online shopping experience, leverage data-driven insights to inform business decisions, and implement cutting-edge technologies to drive operational efficiency. Under his leadership, Mattress Firm has experienced significant growth in its e-commerce channel and implemented innovative solutions to improve customer engagement and loyalty.
Career Progression
Prior to his current role, George held senior digital and e-commerce leadership positions at Panera Bread, Under Armour, and Lands' End. As the SVP and Chief Digital Officer at Panera Bread, he spearheaded the company's digital transformation, driving the development of a highly successful mobile app and online ordering platform. At Under Armour, he led the brand's North America e-commerce and retail strategies, overseeing the expansion of the company's direct-to-consumer channels and the implementation of advanced analytics to enhance the customer experience.
Academic Background
George holds a Bachelor's degree in Business Administration from the University of Wisconsin-Madison and a Master's degree in International Business from the University of West London.
Areas of Expertise
- Digital strategy and transformation
- E-commerce and omnichannel retail
- Data analytics and customer insights
- Technology implementation and integration
- Cross-functional leadership and team management
Professional Impact
Throughout his career, George has demonstrated a track record of driving digital innovation and delivering tangible business results. He has been recognized as a thought leader in the retail industry, serving on advisory boards for organizations such as Google, Adobe, and the National Retail Federation. George's expertise and strategic vision have enabled him to spearhead successful initiatives that have transformed the digital capabilities and customer experiences of leading consumer brands.
Conclusion
With his extensive experience, industry expertise, and proven leadership abilities, George Hanson is positioned to continue driving digital transformation and accelerating growth for Mattress Firm. His ability to leverage technology, data, and customer insights to enhance the shopping experience and drive business performance makes him a valuable asset in the ever-evolving retail landscape.
