Professional Summary

Overview

George Lubitz is an experienced marketing and communications leader with a proven track record of driving brand growth, enhancing brand positioning, and spearheading strategic communications initiatives. As the Head of Marketing | Brand, Comms, Growth at Terra Kaffe, he leverages his expertise in brand strategy, content creation, and digital marketing to propel the company's market presence and accelerate its growth trajectory.

Current Role

In his current role as Head of Marketing | Brand, Comms, Growth at Terra Kaffe, George is responsible for overseeing the development and execution of the company's comprehensive marketing strategy. He leads a team of talented professionals in crafting compelling brand narratives, implementing innovative digital campaigns, and fostering meaningful customer engagement. Under his guidance, Terra Kaffe has experienced significant increases in brand awareness, customer acquisition, and revenue growth.

Career Progression

Prior to his current position, George held various roles within the marketing and communications field, including Director of Communications at Terra Kaffe and Copywriter at Callisto Media and AIR Communities. His diverse experience has equipped him with a well-rounded understanding of the industry, allowing him to seamlessly navigate complex challenges and deliver impactful results.

Academic Background

George holds a Bachelor's degree in English and American Literature from Skidmore College, where he also served as the Editor-in-Chief of the campus newspaper, Skidmo' Daily. His academic achievements and extracurricular involvement demonstrate his strong communication skills, strategic thinking, and leadership abilities.

Areas of Expertise

• Brand strategy and positioning

• Integrated marketing communications

• Digital marketing and social media

• Content creation and copywriting

• Campaign planning and execution

• Performance analysis and optimization

• Cross-functional collaboration and team leadership

Professional Impact

Throughout his career, George has played a pivotal role in driving the success of the brands he has represented. At Terra Kaffe, he has spearheaded the development of the company's distinctive brand identity, leading to a significant increase in brand recognition and customer engagement. Additionally, his strategic approach to digital marketing has resulted in impressive growth in web traffic, social media following, and ecommerce sales.

Conclusion

With his extensive experience, strategic acumen, and passion for marketing, George Lubitz is poised to continue making a lasting impact on the brands he serves. As the Head of Marketing | Brand, Comms, Growth at Terra Kaffe, he remains committed to elevating the company's brand, driving innovative marketing initiatives, and delivering exceptional results that contribute to its overall success.