Georgia Calvert
Role and Company
Position: Chief Operating Officer
Company: Avorium Limited
Link: [LinkedIn Profile](https://uk.linkedin.com/in/georgia-calvert-160b0b125)
Professional Background
Georgia Calvert serves as the Chief Operating Officer (COO) at Avorium Limited, a family-run business specializing in luxury stationery and corporate branding materials. She has been in this role since February 19, 2021. Georgia has over 500 connections on LinkedIn, showcasing her extensive professional network.
Education
Institution: BrainStation
Notable Coursework: Specialized training in relevant business management and technology subjects.
Location
City: York
Country: United Kingdom
Georgia operates primarily out of York but is heavily involved in the company's expansion activities.
Business Insights
Avorium Limited is a flourishing enterprise that started with a single shop in York and has recently expanded to a new location in the Corn Exchange, Leeds (as of March 13, 2024). The company focuses on offering personalized stationery and corporate branding services.
Expansion and Market Presence
- New Locations:
- York: Original shop located at 13, Colliergate.
- Leeds: Newly opened shop in the Corn Exchange.
- York Market Presence:
- The business has a wedding consultation room, contributing significantly to its revenue.
- Avorium actively participates in Christmas markets, which are crucial for their seasonal sales spikes.
Family-Run Aspect
Georgia works closely with her siblings, Tom Calvert (CEO) and Olivia Calvert. This tight-knit family management structure has been pivotal in their entrepreneurial journey, starting from transforming an empty shop into a thriving business.
Strategic Initiatives
- Trend Adaptation: Avorium stays attuned to pop culture trends, utilizing phenomena like the "Pink Phenomenon" to remain relevant and popular with customers.
- Customer Engagement: Their products can be customized, encompassing items like leather notebooks, diaries, and coasters, providing a unique value proposition.
Operational Strategy
The business model emphasizes maintaining a strong local presence while scaling into nearby markets, evidenced by their strategic expansion to Leeds. This approach highlights both their commitment to local growth and their ambitions for broader market penetration.
Community and Employee Engagement
- Employing local university students in their York and Leeds locations.
- Community involvement through events like the York Christmas Market and other local business collaborations.
Company Contact Information
Address: Purey Cust House, The Purey Cust, York, North Yorkshire, United Kingdom, YO1 7AB
This data-centric profiling report delineates Georgia Calvert’s role and contributions to Avorium Limited, encapsulating essential details relevant for strategic sales planning and partnership discussions.
