Georgia Middleton
Company: InhealthcareUK
Position: Business Development Director
Location: Harrogate, England, United Kingdom
LinkedIn Profile: [Georgia Middleton](https://uk.linkedin.com/in/georgiamiddleton33)
Contact: georgia.middleton@inhealthcare.co.uk
Followers: 893
Connections: 500+
Professional Background
Georgia Middleton is currently the Business Development Director at Inhealthcare, based in Harrogate, England. She is a key partner for NHS teams, contributing significantly to the digital transformation of health and social care services across the UK. Georgia began her career in the automotive industry, where she advanced to a national business development role. She transitioned to Inhealthcare in 2014, starting as a product specialist when the company was a small start-up.
Responsibilities at Inhealthcare
Georgia's role encompasses a wide array of responsibilities:
- Business Growth: Strategic alignment with NHS and government policies.
- Product and Pathway Design: Instrumental in designing digital health products and services.
- Customer Support: Strong focus on supporting and expanding the customer base.
- Collaboration: Works closely with product and account management teams to ensure successful project execution.
Notable Achievements
- NHS Scotland Contract: Played a pivotal role in securing a major NHS contract aimed at scaling up remote monitoring services across Scotland. This project showcases her ability to establish and grow significant business relationships within the healthcare sector.
- Medilink Award: Recognized with the #PartnershipWithNHS Award by Medilink, highlighting her contribution to innovative healthcare solutions.
Professional Interests
Georgia is deeply interested in:
- Digital Health Innovations: Advocates for integrating digital solutions into traditional healthcare, emphasizing the efficiency and effectiveness of remote monitoring and virtual wards.
- Healthcare Transformation: Actively involved in transforming healthcare services by introducing new technologies and encouraging service transformation among clinicians.
Challenges and Approach
- Service Transformation: One of the biggest challenges Georgia has faced is encouraging the adoption of new technologies within established clinical practices. She notes that having clinical advocates within teams can significantly ease this transition.
- Role of Women in Tech: Georgia has navigated the tech industry confidently, advocating for experience and knowledge as key factors in overcoming any potential bias.
Future Outlook
Georgia envisions a future where digital health becomes an integral part of everyday healthcare. The pandemic has accelerated the adoption of digital health, driving efficiency and enhancing patient care. She emphasizes the importance of big data in predicting patient outcomes and improving overall healthcare delivery.
Personal Interests
Outside of her professional life, Georgia enjoys spending time with her family, taking her young daughter on trips to farms and engaging in other family activities.
For further information or inquiries, Georgia can be contacted via her email at georgia.middleton@inhealthcare.co.uk.
