Professional Summary

Professional Overview

Georgia Roberts is an accomplished marketing and sales leader with over 25 years of experience driving strategic growth and innovation for organizations across diverse industries. As the Director of Marketing and Sales at Sabre Limited, she leverages her deep expertise in integrated marketing, digital transformation, and revenue generation to spearhead the company's go-to-market initiatives and fuel long-term success.

Experience Summary

Current Role

As the Director of Marketing and Sales at Sabre Limited, Georgia is responsible for overseeing the company's marketing and sales strategies, leading a team of talented professionals, and driving measurable business impact. In this role, she has successfully launched several high-profile campaigns, implemented innovative digital marketing solutions, and fostered strong client relationships, resulting in a significant increase in brand awareness and revenue growth.

Career Progression

Prior to her current position, Georgia held various leadership roles, including Senior Global Marketing Manager at ZOOK Enterprises, LLC, Head of Marketing in Canada at Rittal Systems Ltd., and Director of Sales & Marketing at Allegro Freight Services. Throughout her career, she has demonstrated a track record of driving transformational change, optimizing marketing and sales operations, and delivering exceptional results for her employers.

Academic Background

Georgia holds a Bachelor of Arts degree in Communications and Marketing from the University of Toronto, where she graduated with distinction and was recognized for her academic excellence.

Areas of Expertise

Georgia's areas of expertise include strategic marketing, digital transformation, sales enablement, brand management, and data-driven decision-making. She is adept at leveraging the latest technologies and analytics to develop and execute comprehensive marketing campaigns that align with business objectives and drive measurable outcomes.

Professional Impact

In her most recent role at ZOOK Enterprises, LLC, Georgia spearheaded the company's digital transformation initiative, implementing a robust marketing automation platform and data-driven customer segmentation strategies. This resulted in a 25% increase in lead generation and a 20% improvement in sales conversion rates.

Conclusion

With her extensive experience, strategic mindset, and exceptional leadership skills, Georgia Roberts is poised to continue making a significant impact in the marketing and sales industry. Her dedication to driving innovation and delivering measurable results makes her a valuable asset to any organization seeking to enhance its competitive edge and achieve sustained growth.