GR

Georgia Roberts

Professional Summary



Professional Overview


Georgia Roberts is an accomplished marketing and sales executive with extensive experience driving strategic growth and innovation across diverse industries. As the Director of Marketing and Sales at Sabre Limited, she leverages her expertise in digital marketing, sales management, and market expansion to propel the company's success. Additionally, she serves as the Agency Owner at GCX Group, where she provides strategic marketing and consulting services to clients.

Experience Summary



Current Roles


Director of Marketing and Sales, Sabre Limited (2023-12-01 to Present)
  • Responsible for developing and executing comprehensive marketing and sales strategies to drive revenue growth and strengthen brand awareness

  • Oversees the implementation of innovative digital marketing campaigns, content creation, and lead generation initiatives

  • Leads a high-performing team of marketing and sales professionals, fostering a collaborative and results-oriented culture

  • Collaborates with cross-functional departments to align marketing and sales efforts, ensuring seamless customer experiences


Agency Owner, GCX Group (2022-01-01 to Present)
  • Provides strategic marketing and consulting services to clients, helping them navigate the evolving digital landscape and achieve their business objectives

  • Leverages expertise in branding, content marketing, and digital strategy to deliver customized solutions that drive measurable results

  • Builds and maintains strong client relationships, ensuring exceptional service and delivering on agreed-upon KPIs


Career Progression


Sr Global Marketing Manager, ZOOK Enterprises, LLC (2016-08-01 to 2021-10-01)
  • Spearheaded the development and implementation of global marketing campaigns, driving brand recognition and market penetration in new regions

  • Introduced innovative digital marketing strategies, including social media, SEO, and email marketing, which resulted in a 25% increase in website traffic and lead generation

  • Collaborated with cross-functional teams to coordinate product launches, events, and customer engagement initiatives


Head of Marketing, Canada, Rittal Systems Ltd. (2015-11-01 to 2016-08-01)
  • Developed and executed targeted marketing strategies to support the company's expansion into the Canadian market

  • Implemented effective sales enablement tools and training programs, leading to a 20% increase in sales pipeline conversion rates


Academic Background


Georgia holds a Bachelor of Business Administration (BBA) degree from the University of Toronto, where she specialized in Marketing and Digital Media.

Areas of Expertise


  • Strategic marketing and sales management

  • Digital marketing and content creation

  • Market research and competitive analysis

  • Sales team leadership and performance optimization

  • Brand development and positioning

  • Client relationship management and consulting


Professional Impact


  • Spearheaded the launch of a highly successful digital marketing campaign that resulted in a 35% increase in website conversions and a 20% growth in customer acquisition

  • Implemented a comprehensive sales enablement program that improved sales team productivity by 18% and increased win rates by 15%

  • Developed a data-driven marketing strategy that led to a 30% year-over-year increase in revenue for a client's e-commerce business


Conclusion


With her extensive experience, strategic mindset, and proven track record of driving results, Georgia Roberts is a valuable asset to Sabre Limited and GCX Group. Her ability to align marketing and sales efforts, leverage digital technologies, and deliver measurable business impact positions her as a respected leader in the industry.