Gerald Lim currently serves as an Investigation Specialist at Amazon Singapore since January 2024. In this role, he functions as the primary liaison between Amazon and third-party business partners, with a particular focus on the China market. His daily responsibilities include collaborating closely with merchants, departmental management, risk analysts, and other associates to manage business-related issues such as infringements, while proactively anticipating partner needs and delivering solutions to enhance operational effectiveness. This role demands strong analytical thinking, problem-solving skills, and meticulous attention to detail, which are essential in managing investigations and mitigating risks aligned with Amazon’s standards for compliance and platform integrity.
Gerald Lim’s professional background includes a robust foundation in sales and strategic business management. Prior to joining Amazon, he was the Business Development Manager at Classic Copy Services Pte Ltd from March 2017 to March 2024, where he consistently achieved a total annual revenue of SGD 1.7 million for five consecutive years. His leadership contributed to the company’s attainment of the prestigious SME500 award in 2019-2020, recognizing outstanding small and medium enterprises in Singapore. Before this, he was a Sales Executive at Konica Minolta Business Solutions Asia from October 2016 to March 2017, earning a Certificate of Achievement for Top Rookie in February 2017, credited with generating SGD 40,000 in revenue within five months.
Gerald completed his Bachelor of Science in International Business with Management (Upper Second Class Honors) at Royal Holloway, University of London (2015-2017). His formal education also includes a Diploma in Business Information Technology from Singapore Polytechnic (2011-2012) and a Diploma of Education in General Studies from Kaplan (2012-2013) where he earned credits in Commercial Law, Principles of Banking and Finance, and Business Information Systems.
In professional development, Gerald distinguished himself by completing Boston Consulting Group's Rise 2.0 Digital Transformation and Change Management program in December 2023 with distinction, achieving Top 2 in the Decoding Modern Technologies Project. His recent certifications (2023-2024) demonstrate a focus on emerging technologies and strategic skills, including:
- Career Essentials in Generative AI (Microsoft and LinkedIn, Nov 2023)
- Ethics in the Age of Generative AI (LinkedIn, Nov 2023)
- Strategic Selling: How to Communicate with the C-Suite and Decision Makers (LinkedIn, Aug 2023)
- Marketing Strategies of Consumer Brands (FMCG/CPG) (Udemy, Jul 2023)
- Economics: Market Forces of Demand, Supply and Equilibrium (Udemy, May 2023)
- Airline Operations: Flight Planning and Flight Dispatch (Udemy, Apr 2023)
Gerald is trilingual with native or bilingual proficiency in English, Teochew, and Chinese, enhancing his ability to engage effectively with diverse stakeholders, especially within the Asia-Pacific region.
Gerald’s career trajectory reflects a transition from frontline sales and business development to a specialized role in investigations within a high-compliance, technology-driven environment at Amazon. His experience working directly with merchants and internal risk teams, combined with his strong analytical and strategic project training, positions him as a knowledgeable contact for understanding third-party business dynamics and compliance issues relevant to Amazon’s platform, particularly related to the China market.
Key attributes and insights of Gerald Lim at AWS include:
- Title: Investigation Specialist
- Company: Amazon Web Services (AWS), Singapore
- Start Date: January 2024 – Present
- Role Focus: Liaison with third-party business partners, with a special emphasis on China market merchants; managing investigation of business issues including infringement claims.
- Relevant Skills: Problem-solving, analytical thinking, risk mitigation, compliance enforcement, stakeholder collaboration.
- Notable Career Achievements:
- Led Classic Copy Services to sustain SGD 1.7 million revenue annually for five years.
- SME500 Awardee (2019-2020) for business excellence.
- Top Rookie Sales Executive at Konica Minolta generating SGD 40,000 revenue in 5 months.
- Boston Consulting Group Digital Transformation graduate with distinction.
- Professional Certifications: Strong focus on AI, strategic communication, and digital transformation.
- Language Proficiency: English, Teochew, Chinese (all native/bilingual).
Gerald Lim’s combination of deep experience in business development, specialized investigative expertise at Amazon, and current focus on risk and compliance in a complex international market provides a comprehensive understanding of operational challenges and partnership management in the AWS ecosystem. This profile indicates a professional well-versed in digital business risks and equipped with strategic insight into technology-driven market dynamics.
