Geraldine Jacquinot
UKI Marketing Director - Skincare
Seasoned marketing executive with over a decade of expertise in the beauty and personal care industry. Proven track record of driving growth, innovation, and brand excellence for premium skincare and cosmetic brands.
Professional Overview
Geraldine currently serves as the UKI Marketing Director for Shiseido's prestigious skincare portfolio, including Drunk Elephant, Shiseido, Clé de Peau Beauté, Ulé, and Gallinée. In this role, she is responsible for developing and executing integrated marketing strategies to enhance brand visibility, drive consumer engagement, and accelerate sales performance across the United Kingdom and Ireland.
Experience Summary
Current Role
As the UKI Marketing Director, Geraldine oversees all aspects of the marketing mix, from brand positioning and content creation to digital marketing, retail activation, and consumer insights. Under her leadership, the Shiseido skincare brands have achieved double-digit year-over-year growth in the UKI market, solidifying their position as category leaders. Geraldine's strategic vision and data-driven approach have also enabled the introduction of successful new product launches and the optimization of marketing campaigns to maximize ROI.
Career Progression
Prior to her current role, Geraldine held several senior marketing positions within the beauty and consumer goods industries. As the Global Head of Marketing and Consumer Insights at ghd, she led the development and implementation of global marketing strategies that resulted in increased brand awareness and market share. Geraldine also served as the Global Marketing Director at Company of Animals, where she spearheaded the repositioning of the brand and drove significant revenue growth through innovative marketing initiatives.
Academic Background
Geraldine holds a Bachelor of Science degree in Marketing from the University of Leeds, where she graduated with distinction. She is also a certified Digital Marketing Strategist, having completed advanced training in data-driven marketing, digital analytics, and omnichannel customer engagement.
Areas of Expertise
- Skincare and beauty product marketing
- Brand strategy and positioning
- Integrated marketing campaign development
- Digital marketing and e-commerce optimization
- Consumer insights and data-driven decision making
- Cross-functional team leadership and collaboration
Professional Impact
Throughout her career, Geraldine has consistently delivered outstanding results for the brands she has represented. At Shiseido, she has been instrumental in driving the company's market share growth in the UKI region, with several of the skincare brands under her purview achieving record-breaking sales and customer loyalty. Geraldine's ability to combine data-driven insights with creative marketing solutions has earned her recognition as a strategic and innovative marketing leader within the industry.
Conclusion
With her extensive experience, proven leadership skills, and deep understanding of the beauty and personal care market, Geraldine Jacquinot is poised to continue driving remarkable success for Shiseido's premium skincare portfolio in the UKI region. Her passion for brand building, consumer engagement, and business growth make her a valuable asset to any organization seeking to elevate its marketing presence and achieve sustainable competitive advantage.
