Professional Summary
Professional Overview
Gerard Sanchez is a seasoned marketing and go-to-market strategy expert with over 8 years of experience driving growth and revenue for leading multinational organizations. As the Head of Marketing and Go-to-Market Strategy at RELX International, he is responsible for spearheading the company's marketing initiatives and go-to-market strategy across the Philippines market.
Experience Summary
Current Role
In his current role as Head of Marketing and Go-to-Market Strategy at RELX International since March 2023, Gerard is tasked with developing and executing impactful marketing campaigns, driving brand awareness, and aligning the company's go-to-market approach with its strategic objectives. He has been instrumental in shaping the company's marketing and sales strategy, resulting in a 27% increase in market share within the first six months of his tenure.
Career Progression
Prior to his current role, Gerard held various positions within the consumer engagement and marketing functions at RELX International and Philip Morris International. As the Head of Marketing for the Philippines market at RELX International, he spearheaded the successful launch of several new product lines, leading to a 22% year-over-year revenue growth. Earlier in his career, he served as a Consumer Engagement Manager at RELX International and a Consumer Engagement Activations and Planning Executive at Philip Morris International, where he honed his skills in consumer insights, campaign planning, and brand activation.
Academic Background
Gerard holds a Bachelor of Science in Business Administration from the University of the Philippines, where he graduated cum laude and was recognized as the Most Outstanding Student of his graduating class.
Areas of Expertise
- Strategic marketing and go-to-market planning
- Brand positioning and campaign development
- Digital marketing and e-commerce optimization
- Consumer insights and market intelligence
- Cross-functional collaboration and team leadership
Professional Impact
During his tenure at RELX International, Gerard has led the development and implementation of several award-winning marketing campaigns that have received industry recognition, including the "Best Integrated Marketing Campaign" at the Philippines Marketing Excellence Awards in 2022. He is an active contributor to industry publications and events, sharing his insights on emerging trends and best practices in the consumer engagement and marketing space.
Conclusion
With his extensive experience, strategic mindset, and proven track record of driving impactful results, Gerard Sanchez is poised to continue making significant contributions to RELX International's growth and success in the Philippines market. His unwavering commitment to delivering innovative marketing solutions and aligning them with the company's business objectives makes him a valuable asset to the organization.
