Geri Moran
Vice President Marketing, New York, New York, United States
Professional Overview
Geri Moran is an accomplished marketing executive with over 20 years of experience driving brand growth and digital transformation for leading luxury and retail brands. As the Vice President of Marketing at abc carpet & home, she oversees all marketing strategy, brand positioning, and multi-channel campaigns to enhance the company's digital presence and elevate the customer experience.
Experience Summary
Current Role
As the Vice President of Marketing at abc carpet & home, Geri is responsible for developing and executing comprehensive marketing plans that align with the company's business objectives. She leads a team of marketing professionals to create innovative campaigns, drive e-commerce sales, and strengthen the brand's positioning in the highly competitive home furnishings industry. Under her leadership, abc carpet & home has experienced a 25% year-over-year increase in digital revenue and a 15% improvement in customer satisfaction scores.
Career Progression
Prior to her current role, Geri held various senior marketing and communications positions at prestigious luxury brands, including Ethan Allen Global, Inc., AKRIS, and Burberry. In these roles, she was instrumental in developing and implementing successful integrated marketing strategies, leveraging digital platforms, and driving brand awareness and customer engagement. Her proven track record of delivering measurable results and her deep understanding of the luxury and retail sectors have positioned her as a respected leader in the industry.
Academic Background
Geri holds a Bachelor of Arts degree in Marketing from the University of Pennsylvania, where she graduated with honors.
Areas of Expertise
- Omnichannel marketing strategy and execution
- Digital transformation and e-commerce optimization
- Brand positioning and reputation management
- Integrated marketing campaigns and content creation
- Data-driven decision making and performance analysis
- Cross-functional collaboration and team leadership
Professional Impact
Throughout her career, Geri has been recognized for her strategic vision, innovative thinking, and measurable impact. She has led the successful launch of several award-winning marketing campaigns, resulting in increased brand awareness, customer loyalty, and market share for the organizations she has served. Geri is also an active member of Chief, a private network of senior-level women executives, where she shares her expertise and contributes to discussions on industry trends and best practices.
Conclusion
With her extensive experience, strategic mindset, and proven track record of success, Geri Moran is a versatile marketing leader who is well-positioned to drive continued growth and innovation at abc carpet & home. Her deep understanding of the luxury and retail sectors, combined with her expertise in digital transformation and customer experience, make her a valuable asset to any organization seeking to strengthen its brand and drive long-term sustainable success.
