Professional Summary
Professional Overview
Ghada Mandhour is a seasoned public relations professional with over a decade of experience in the hospitality and retail industries. As the Director of Public Relations at Diriyah Company, she is responsible for developing and executing strategic communication plans, managing media relations, and building brand reputation for this prominent real estate and development company in Saudi Arabia.
Experience Summary
Current Role
As the Director of Public Relations at Diriyah Company, Ghada oversees all aspects of the company's public relations efforts. She is responsible for crafting and implementing effective communication strategies, managing media relations, and ensuring the company's brand is consistently and positively portrayed across various platforms. Ghada's strong industry expertise and collaborative approach have enabled her to establish Diriyah Company as a respected voice in the local and regional real estate market.
Career Progression
Prior to her current role, Ghada held several leadership positions in the marketing and communications field. She served as the Head of Marketing at Mashareq Investment, where she played a pivotal role in enhancing the company's brand visibility and expanding its customer base. Before that, Ghada was the Head of Marketing & Communications at Fawaz Alhokair Group Fashion Retail, where she successfully spearheaded the integration of digital marketing strategies and improved the company's overall marketing efficiency.
Ghada's earlier career experiences include roles as a Marketing Manager at Riyadh International Catering Corp. (McDonald's), a Marketing & Communications Lead at Tata Consultancy Services, and various public relations positions at renowned hospitality brands such as Burj Rafal Hotel Kempinski, Rosewood Hotels & Resorts, and The Ritz-Carlton Hotel Company.
Academic Background
Ghada holds a Bachelor's degree in Business Administration from the University of Jeddah, where she graduated with distinction.
Areas of Expertise
- Strategic public relations and communication planning
- Media relations and crisis management
- Brand reputation management and enhancement
- Integrated marketing campaign development and implementation
- Stakeholder engagement and relationship building
- Digital and social media marketing
Professional Impact
Throughout her career, Ghada has demonstrated her ability to drive measurable results for the organizations she has served. In her previous roles, she successfully executed high-impact marketing and communication campaigns that contributed to increased brand awareness, customer engagement, and revenue growth. Ghada's collaborative leadership style and strong industry expertise have earned her a reputation as a trusted advisor and strategic partner within the real estate and retail sectors.
Conclusion
Ghada Mandhour's extensive experience in public relations, coupled with her proven track record of success, makes her a valuable asset to Diriyah Company. As the Director of Public Relations, she is well-positioned to continue elevating the company's brand and reputation, while driving measurable impact through strategic communication initiatives.
