Giancarlo Chersich

Co Founder & CEO

Professional Overview

Giancarlo Chersich is a seasoned entrepreneur and business leader with a proven track record of founding and scaling successful ventures across multiple industries. As the Co-Founder and CEO of Empowered Media, he has spearheaded the growth and development of the company, leveraging his expertise in content creation, digital marketing, and e-commerce to drive innovation and enhance the customer experience.

Experience Summary

Current Roles

Co Founder & CEO, Empowered Media (2009-01-01 to Present)

Oversee all strategic and operational aspects of the company, including content production, digital marketing, and e-commerce operations

Expanded the company's portfolio to include multiple successful brands, such as Alaya Naturals and FitFusion

Played a key role in the launch of Tailgate Fest Los Angeles, a unique entertainment event that has gained significant traction in the local community

Co-Founder, Alaya Naturals (2019-04-01 to Present)

Spearheaded the development and launch of Alaya Naturals, a natural health and wellness brand focused on providing high-quality, sustainable products

Responsible for driving the company's brand strategy, product development, and go-to-market initiatives

Co-Founder, Tailgate Fest Los Angeles (2018-01-01 to Present)

Co-founded Tailgate Fest Los Angeles, a one-of-a-kind music and entertainment event that has quickly become a staple in the local community

Oversee the overall event planning, marketing, and operational aspects to ensure the continued success and growth of the festival

Co-Founder, FitFusion (2012-10-01 to Present)

Co-founded FitFusion, a leading online fitness platform that provides access to a wide range of workout programs and fitness content

Played a pivotal role in the strategic direction, product development, and marketing efforts of the company

Career Progression

Prior to his entrepreneurial ventures, Giancarlo held various roles in the media and marketing industries, where he honed his skills in content creation, digital marketing, and project management. His ability to identify emerging trends and opportunities, coupled with his passion for innovation, has been instrumental in the success of his ventures.

Academic Background

Giancarlo holds a Bachelor of Arts degree in Communications from the University of California, Los Angeles (UCLA), where he specialized in digital media and marketing.

Areas of Expertise

Entrepreneurship and business strategy

Content creation and digital marketing

E-commerce and online platform development

Brand building and product innovation

Event planning and community engagement

Professional Impact

Giancarlo's entrepreneurial endeavors have had a significant impact on the industries in which he operates. His leadership and vision have enabled the growth and success of Empowered Media, Alaya Naturals, Tailgate Fest Los Angeles, and FitFusion, each of which has made valuable contributions to their respective markets.

Conclusion

Giancarlo Chersich is a dynamic and versatile entrepreneur who has consistently demonstrated his ability to identify and capitalize on emerging opportunities. With a strong strategic mindset, a focus on innovation, and a deep commitment to customer satisfaction, he is well-positioned to continue driving the success of his current ventures and exploring new avenues for growth and impact.