Gideon Lask

Founder & CEO

Gideon Lask is a seasoned e-commerce and digital transformation expert, currently serving as the Founder and CEO of buyapowa, a leading UK-based social commerce platform. With over 20 years of experience in the retail and technology sectors, Gideon has established himself as a pioneering force, driving innovative solutions that empower businesses to achieve sustained growth and customer engagement.

Professional Overview

As the Founder and CEO of buyapowa, Gideon is responsible for setting the strategic direction of the company, overseeing its operations, and leading a team of talented professionals. His deep expertise in e-commerce, digital marketing, and data analytics enables him to deliver tailor-made solutions that help clients leverage the power of social networks to amplify their marketing efforts and drive tangible results.

Experience Summary

Current Role

As the Founder and CEO of buyapowa, Gideon is responsible for the overall management and strategic direction of the company. Under his leadership, buyapowa has become a leading provider of social commerce solutions, helping clients across various industries to enhance their online presence, increase customer acquisition and loyalty, and drive measurable ROI. Gideon's innovative approach and unwavering commitment to client success have been instrumental in positioning buyapowa as a trusted partner for leading global brands.

Career Progression

Prior to founding buyapowa, Gideon held several senior roles in the e-commerce and digital media industries. He served as the Senior Vice President of E-commerce at Universal Music Group, where he was responsible for overseeing the company's global e-commerce strategy and operations. Before that, he was the Managing Director of HMV.com and E-commerce Director at HMV, where he successfully led the digital transformation of the iconic music retailer. Gideon also held the position of Managing Director at LetsBuyIt.com, a pioneering e-commerce startup, and worked as a Management Consultant at Cap Gemini Ernst & Young, where he gained valuable experience in strategic consulting and business analysis.

Academic Background

Gideon holds a degree from a prestigious university, where he specialized in business administration and marketing. His academic achievements reflect his dedication to continuous learning and his passion for staying ahead of industry trends.

Areas of Expertise

• E-commerce strategy and operations

• Digital marketing and social media engagement

• Data analytics and customer insights

• Retail and consumer-facing industries

• Entrepreneurship and business development

• Strategic planning and execution

Professional Impact

Throughout his career, Gideon has demonstrated a proven track record of driving successful digital transformation initiatives and delivering measurable results for his clients. He has been instrumental in helping businesses of all sizes to leverage the power of social networks, data-driven insights, and innovative e-commerce solutions to enhance their customer experience, increase brand loyalty, and drive sustainable growth.

Conclusion

Gideon Lask's extensive experience, strategic vision, and entrepreneurial spirit have positioned him as a respected leader in the e-commerce and digital transformation space. As the Founder and CEO of buyapowa, he continues to push the boundaries of what's possible in the world of social commerce, empowering businesses to thrive in an increasingly digital landscape.