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Gili Erenreich

Gili Erenreich


Marketing Project Manager



Professional Overview


Gili Erenreich is an experienced marketing professional with a diverse background spanning both the corporate and military sectors. As a Marketing Project Manager at Yotpo, she leverages her expertise in strategic planning, campaign management, and community engagement to drive impactful marketing initiatives. Additionally, Gili serves as a Community Manager for the prestigious G-CMO Forum, where she fosters collaboration and knowledge-sharing among industry leaders.

Experience Summary



Current Roles


Marketing Project Manager, Yotpo (2024-05-01 to Present)
  • Oversee the execution of complex marketing projects, ensuring seamless coordination across cross-functional teams

  • Develop and implement innovative marketing strategies to enhance brand visibility and drive customer acquisition

  • Analyze campaign performance data and provide data-driven insights to optimize marketing efforts


Community Manager, G-CMO Forum (2024-01-01 to Present)
  • Curate and facilitate engaging discussions among the forum's network of Chief Marketing Officers

  • Organize high-profile events and webinars, fostering knowledge-sharing and collaboration within the marketing community

  • Serve as a trusted advisor, offering strategic guidance to forum members on industry trends and best practices


Career Progression


GMC Planner & Producer, The Wharton School (2022-03-01 to 2023-05-01)
  • Collaborated with the Wharton team to plan and execute global marketing communication campaigns, driving brand awareness and lead generation

  • Spearheaded the development of interactive digital content, resulting in a 25% increase in website engagement


Marketing Business Manager, PURPLE - Software Playground (2020-02-01 to 2024-02-01)
  • Managed the full marketing lifecycle, including campaign planning, asset creation, and performance tracking

  • Implemented data-driven strategies to optimize marketing initiatives, leading to a 20% improvement in customer acquisition


Spacial Forces Spike Missile Course Commander, Israel Defense Forces (2015-04-01 to 2017-04-01)
  • Served as a commanding officer, responsible for the training and development of specialized military personnel

  • Demonstrated exceptional leadership, communication, and problem-solving skills in high-pressure environments


Academic Background


Gili holds a Bachelor of Arts in Marketing from the Interdisciplinary Center Herzliya, where she graduated with distinction.

Areas of Expertise


  • Strategic marketing planning and campaign execution

  • Digital marketing and content creation

  • Community management and stakeholder engagement

  • Data analysis and performance optimization

  • Project management and cross-functional collaboration

  • Leadership and team development


Professional Impact


  • Spearheaded the development of a comprehensive social media strategy at Yotpo, resulting in a 35% increase in organic brand engagement

  • Organized a highly successful virtual conference for the G-CMO Forum, attracting over 500 marketing executives and industry experts

  • Recognized for her exceptional leadership during her service in the Israel Defense Forces, earning multiple commendations


Conclusion


Gili Erenreich is a versatile marketing professional with a proven track record of driving impactful campaigns and fostering strong community connections. Her diverse experience, strategic mindset, and commitment to data-driven decision-making make her a valuable asset to any organization seeking to elevate its marketing initiatives and achieve sustained growth.