Gina Avila

Chief Merchandising Officer | Miami, Florida, United States

Professional Overview

Gina Avila is a seasoned retail executive with over two decades of experience in the fashion industry. As the Chief Merchandising Officer at Perry Ellis International, she oversees the strategic planning and execution of the company's product portfolio, driving innovation and profitability across multiple global brands.

Experience Summary

Current Role

Gina has served as the Chief Merchandising Officer at Perry Ellis International since 1997. In this role, she is responsible for leading the company's merchandising strategy, ensuring alignment with evolving consumer trends and market demands. Under her guidance, the company has consistently delivered high-performing collections that have resonated with customers and contributed to the brand's growth and market share.

Gina's extensive industry knowledge, coupled with her ability to anticipate and capitalize on emerging market opportunities, has been instrumental in driving the company's overall success. She has spearheaded numerous initiatives that have enhanced the customer experience, improved operational efficiency, and fostered a culture of collaboration and continuous improvement within the organization.

Career Progression

Prior to joining Perry Ellis International, Gina held various merchandising and product development roles with other prominent fashion brands, including Calvin Klein and Tommy Hilfiger. Her diverse experience and track record of driving successful outcomes have positioned her as a respected leader within the industry.

Academic Background

Gina holds a Bachelor of Science degree in Merchandising and Fashion Design from the University of Miami, where she graduated with honors.

Areas of Expertise

• Retail merchandising strategy and execution

• Product development and innovation

• Global brand management

• Omnichannel customer experience optimization

• Supply chain and inventory management

• Data-driven decision making and analytics

Professional Impact

Under Gina's leadership, Perry Ellis International has consistently outperformed industry benchmarks, solidifying its position as a premier lifestyle apparel company. Her strategic vision and operational excellence have contributed to the company's financial growth, as well as its ability to adapt to shifting consumer preferences and market dynamics.

Gina is recognized as a thought leader in the industry, frequently sharing her insights and best practices at industry conferences and events. She is actively involved in mentoring and developing the next generation of retail professionals, further enhancing her impact on the fashion and retail sectors.

Conclusion

With her deep industry expertise, proven track record of success, and unwavering commitment to innovation, Gina Avila continues to drive the evolution of Perry Ellis International and position the company for long-term, sustainable growth. Her strategic leadership and collaborative approach have made her a valuable asset to the organization and a respected figure in the global fashion landscape.