Gina Gulberti

VP of Marketing | Growth

Gina Gulberti is an accomplished marketing executive with over a decade of experience driving growth and leading digital transformation initiatives for leading B2B brands. As the VP of Marketing | Growth at B2BMarketers.com and the VP of Marketing at Launchmetrics, she leverages her deep expertise in digital marketing, branded content, and marketing operations to spearhead strategic marketing programs that deliver measurable results.

Professional Experience

Current Roles

VP of Marketing | Growth, B2BMarketers.com (2020 - Present)

• Oversees the development and execution of integrated marketing campaigns that drive brand awareness, lead generation, and revenue growth

• Leads a high-performing team of marketing professionals to implement data-driven strategies across digital channels, content marketing, and marketing automation

• Collaborates cross-functionally with product, sales, and customer success teams to align marketing initiatives with business objectives

VP of Marketing, Launchmetrics (2022 - Present)

• Responsible for developing and executing the global marketing strategy to support Launchmetrics' position as a leading SaaS platform for the fashion, luxury, and beauty industries

• Manages a team of marketing specialists to deliver impactful content, events, and digital campaigns that engage target audiences and generate qualified leads

• Serves as a strategic partner to the executive leadership team, providing data-driven insights to inform product development and go-to-market initiatives

Career Progression

Vice President Digital Marketing, Launchmetrics (2018 - 2021)

• Spearheaded the digital transformation of the company's marketing function, implementing marketing automation, lead nurturing, and data-driven attribution strategies

• Drove a 42% increase in website traffic and a 28% improvement in marketing-qualified leads through the optimization of content, SEO, and paid media campaigns

Marketing Operations Director, Launchmetrics (2016 - 2017)

• Developed and implemented marketing processes and technologies to enhance operational efficiency and data-driven decision-making

• Streamlined campaign planning, execution, and reporting, resulting in a 35% reduction in time-to-market for new marketing initiatives

Content Marketing Course Director & Brand Experience Professor, Escuela Internacional de Comunicación (2016 - 2021)

• Designed and taught courses on content marketing, brand management, and digital marketing strategies to graduate and executive-level students

• Mentored and advised students on developing industry-relevant skills and building their personal brands

Education

• Master of Science in Digital Marketing, ESIC Business & Marketing School

• Bachelor of Arts in Journalism, Complutense University of Madrid

Areas of Expertise

• Digital Marketing Strategy

• Content Creation and Curation

• Marketing Automation and Lead Generation

• Branded Content and Influencer Marketing

• Data Analytics and Performance Optimization

• Cross-functional Collaboration and Team Leadership

Professional Impact

• Recognized as a thought leader in the B2B marketing industry, regularly speaking at industry events and contributing to leading publications

• Spearheaded the development of a comprehensive marketing technology stack that enhanced campaign planning, execution, and measurement

• Implemented innovative content marketing strategies that increased website traffic, engagement, and lead conversions by 30-40%

Conclusion

Gina Gulberti is a seasoned marketing executive with a track record of driving growth and digital transformation for leading B2B brands. With her strategic mindset, data-driven approach, and cross-functional collaboration skills, she is poised to continue making a significant impact in the marketing industry.