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Gina Lascano

Professional Summary



Professional Overview



Gina Lascano is a seasoned Marketing Director with extensive experience in driving strategic marketing initiatives and delivering measurable business results. With a diverse background spanning various industries, Gina has developed a robust skill set in brand development, digital marketing, and sales enablement. As a versatile professional, she excels at aligning marketing strategies with organizational objectives to enhance brand awareness, generate qualified leads, and drive revenue growth.

Experience Summary



Current Role



As the Marketing Director at DHC USA Incorporated, Gina is responsible for overseeing the company's marketing efforts across multiple channels. She leads a team of marketing professionals in developing and implementing innovative campaigns, crafting compelling content, and leveraging data-driven insights to optimize marketing performance. Gina's strategic vision and collaborative approach have been instrumental in elevating the company's brand presence, fostering customer engagement, and contributing to its overall success.

In addition to her role at DHC USA, Gina is a Business Owner at Sunrise Marketing Solutions, LLC, a Partner at CohereOne, and holds positions as the Vice President of Sales and Marketing at NaturMed, Inc. and the Assistant Vice President at Healthy Directions. These concurrent roles have allowed Gina to further expand her expertise and have a broader impact within the marketing and business landscape.

Career Progression



Prior to her current roles, Gina held various leadership positions, including Vice President of Sales and Marketing at NaturMed, Inc. and Assistant Vice President at Healthy Directions. In these roles, she demonstrated her ability to drive revenue growth, optimize marketing strategies, and foster strong client relationships. Gina's career progression is marked by her continuous professional development, strategic acumen, and a proven track record of delivering measurable results.

Academic Background



Gina holds a Bachelor's degree in Marketing from the University of Virginia, where she graduated with honors. Her academic achievements, coupled with her industry experience, have equipped her with a well-rounded understanding of marketing principles and their practical application.

Areas of Expertise



  • Brand Development and Management

  • Digital Marketing and Social Media Strategies

  • Content Creation and Optimization

  • Lead Generation and Sales Enablement

  • Data-driven Decision Making and Analytics

  • Team Leadership and Collaborative Initiatives


Professional Impact



Throughout her career, Gina has spearheaded several successful marketing campaigns that have resulted in significant increases in brand awareness, customer engagement, and revenue generation. Her ability to leverage data-driven insights and adapt to evolving market conditions has been instrumental in driving the growth and success of the organizations she has been a part of.

Conclusion



Gina Lascano's diverse experience, strategic mindset, and proven track record of delivering exceptional marketing results make her a valuable asset in any organization. With her passion for innovation and her commitment to driving sustainable business growth, Gina is poised to continue making a meaningful impact in the marketing and business landscape.