Gina Lombardo-Negron
VP, Media Director
Professional Overview
Gina Lombardo-Negron is an accomplished media and advertising professional with over 20 years of industry experience. As the VP, Media Director at Hawthorne, she oversees the development and execution of comprehensive media strategies for the agency's diverse client portfolio, with a strong focus on driving measurable results and optimizing media performance.
Experience Summary
Current Role
As the VP, Media Director at Hawthorne, Gina is responsible for leading a team of media specialists in the planning, buying, and analysis of multi-channel media campaigns. She ensures the effective allocation of client budgets, the strategic integration of traditional and digital media tactics, and the continuous optimization of media performance. Gina's expertise in media planning, negotiation, and data-driven decision-making has enabled her to consistently deliver campaigns that exceed client objectives and contribute to their business growth.
Career Progression
Prior to her current role, Gina held positions of increasing responsibility within the industry. She served as the Associate Media Director, National Broadcast & Syndication at Hawthorne, where she played a crucial role in streamlining media operations and driving cost efficiencies. Before that, she was the Partner, Associate Broadcast Director at MEC Interaction, where she honed her skills in media planning, buying, and client management. Gina's early career experience as a Broadcast Supervisor at Wunderman provided her with a solid foundation in the fundamentals of media operations and campaign execution.
Academic Background
Gina holds a Bachelor of Arts degree in Communications from Hofstra University, where she graduated with honors.
Areas of Expertise
- Media planning and strategy development
- Traditional and digital media buying and optimization
- Campaign performance analysis and reporting
- Cross-channel media integration and optimization
- Client relationship management and stakeholder engagement
- Team leadership and mentorship
Professional Impact
Throughout her career, Gina has consistently demonstrated her ability to deliver exceptional media campaigns that drive tangible results for her clients. She has been instrumental in implementing innovative media strategies, leveraging data-driven insights, and optimizing media performance to achieve measurable improvements in brand awareness, customer engagement, and sales. Gina's industry contributions and thought leadership have earned her recognition within the advertising community.
Conclusion
Gina Lombardo-Negron is a seasoned media professional with a proven track record of driving success for her clients. Her extensive industry experience, strategic acumen, and data-driven approach make her a valuable asset to the Hawthorne team. Gina's commitment to excellence and her ability to navigate the evolving media landscape position her as a trusted partner in helping clients achieve their marketing and business objectives.
