Giorgia Grassini

Senior Localisation Manager

Giorgia Grassini is an accomplished multilingual professional with over a decade of experience in localization, content management, and digital marketing. Currently serving as the Senior Localisation Manager at Babylon, she is responsible for leading the company's localization initiatives, ensuring seamless multilingual product experiences for global customers.

Professional Experience

Current Role

Senior Localisation Manager, Babylon (2019 - Present)

• Oversees the end-to-end localization process for Babylon's healthcare solutions, including translation, cultural adaptation, and quality assurance

• Manages a team of in-house and freelance linguists, coordinating cross-functional collaboration to deliver high-quality, localized content

• Drives the implementation of best practices and innovative localization strategies to enhance the user experience and expand Babylon's global reach

• Serves as a subject matter expert, providing strategic guidance on localization-related matters to support the company's international growth initiatives

Career Progression

Freelance Animator & Designer, Giorgia Grassini (2010 - Present)

• Provides 2D animation and graphic design services for various advertising and web-based projects

• Collaborates with clients to conceptualize and produce visually engaging digital content

Website Content and Quality Manager, Iglu.com (2018 - 2019)

• Managed the localization and optimization of website content for Iglu.com's global markets

• Ensured consistency and quality across multilingual web properties and marketing campaigns

Freelance Web Content Manager & Site Editor (2015 - 2018)

• Handled digital content management, style, and appearance for various clients

• Contributed to the successful implementation of content strategies and web presence initiatives

Localization Manager & Italian Copywriter, Gamesys (2011 - 2015)

• Oversaw the localization of online gaming content and marketing materials for the Italian market

• Responsible for translating and adapting content to ensure cultural relevance and brand consistency

Education

• Master's Degree in Multimedia Communication, University of Florence

Areas of Expertise

• Localization management and strategy

• Multilingual content creation and adaptation

• Digital marketing and web content optimization

• Cross-cultural communication and stakeholder management

• Proficiency in English, Italian, and Spanish

Professional Impact

• Spearheaded the localization of Babylon's healthcare solutions, resulting in a 20% increase in user engagement in key international markets

• Developed and implemented a streamlined localization workflow, improving translation turnaround time by 30%

• Contributed to the successful expansion of Babylon's services to new global regions, enhancing the company's international brand presence

Conclusion

Giorgia Grassini is a versatile localization expert with a proven track record of driving global content strategies and delivering exceptional user experiences. With her multilingual skills, digital marketing expertise, and strong cross-cultural communication abilities, she is well-positioned to continue making a significant impact in Babylon's international growth and expansion efforts.