Giovanna Guerreiro
E2E Shopper Marketing Analyst (Skin + Solar Category)
São Paulo, SP, Brazil
Professional Overview
Giovanna Guerreiro is a skilled E2E Shopper Marketing Analyst with a strong focus on the Skin and Solar categories. She brings a wealth of experience in trade marketing, channel management, and data-driven decision making to drive strategic initiatives and optimize shopper experiences.
Experience Summary
Current Role
As the E2E Shopper Marketing Analyst at Kenvue, Giovanna is responsible for end-to-end management of shopper marketing campaigns for the Skin and Solar categories. She leverages her expertise in data analysis, consumer insights, and omnichannel strategy to develop and execute impactful marketing programs that enhance brand visibility, drive sales, and deliver a seamless shopping experience for consumers.
Career Progression
Prior to her current role, Giovanna served as a Trade Marketing Analyst at Kenvue, where she specialized in the Skin and Solar categories. She also gained valuable experience as a Trade Marketing Junior Analyst at Reckitt, managing the Indirect Pharma Channel, and as a Trade Marketing Intern in the Pest category. Additionally, she held an internship position at Sanofi, where she contributed to the planning and execution of various events.
Academic Background
Giovanna holds a Master of Business Administration (MBA) in Gestão de Vendas from MBA USP/Esalq, where she honed her expertise in sales management and strategy. She also earned her Graduação in Relações Públicas from Faculdade Cásper Líbero, providing her with a strong foundation in communication and stakeholder management.
Areas of Expertise
- Shopper marketing strategy and campaign execution
- Category management and portfolio optimization
- Data analysis and insights-driven decision making
- Omnichannel marketing and sales channel integration
- Collaborative stakeholder management and cross-functional alignment
Professional Impact
Giovanna's contributions have been instrumental in driving successful shopper marketing initiatives for Kenvue's Skin and Solar categories. She has spearheaded the implementation of data-driven, consumer-centric campaigns that have resulted in increased brand awareness, improved sales performance, and enhanced shopper loyalty. Her ability to translate complex data into actionable insights has earned her recognition as a valuable asset within the organization.
Conclusion
With her proven track record of success, Giovanna Guerreiro is a versatile and strategic E2E Shopper Marketing Analyst who continues to make a meaningful impact on the Skin and Solar categories. Her blend of analytical expertise, industry knowledge, and collaborative leadership skills position her as a valuable contributor to the continued growth and success of Kenvue.
