Professional Summary

Professional Overview

Giovanni Penha is an experienced marketing leader with a strong background in acquisition marketing and digital media management. As the Director of Acquisition Marketing at Ten Thousand, Inc., he oversees the company's customer acquisition strategies, driving growth and brand awareness through multi-channel campaigns.

Experience Summary

Current Role

As the Director of Acquisition Marketing at Ten Thousand, Inc., Giovanni is responsible for developing and executing comprehensive acquisition marketing strategies to attract new customers and drive business growth. He leads a team of marketing specialists, managing all aspects of paid media, content creation, and campaign optimization to ensure maximum return on investment. Under his leadership, the acquisition marketing team has consistently exceeded quarterly targets, contributing significantly to the company's overall growth.

Career Progression

Prior to his current role, Giovanni held various marketing positions at WITHIN, where he progressed from an Integrated Media Manager to a Senior SEM Manager, and ultimately a Senior Acquisition Marketing Manager. In these roles, he honed his expertise in search engine marketing, content marketing, and performance-driven digital campaigns. His ability to analyze data, identify trends, and optimize marketing strategies has been instrumental in driving impressive results for his clients.

Earlier in his career, Giovanni gained valuable experience through marketing internships at Jerónimo Martins, Fox International Channels (FIC), and Faber Ventures, where he developed a well-rounded understanding of the marketing industry and its various disciplines.

Academic Background

Giovanni holds a Bachelor's degree in Business Administration from a prestigious university, with a specialization in Marketing. During his studies, he demonstrated strong academic performance and participated in various extracurricular activities, further enhancing his leadership and communication skills.

Areas of Expertise

• Acquisition marketing strategy and implementation

• Search engine marketing (SEM) and search engine optimization (SEO)

• Performance-driven digital marketing campaigns

• Content creation and content marketing

• Data analysis and campaign optimization

• Team management and cross-functional collaboration

Professional Impact

Throughout his career, Giovanni has contributed significantly to the growth and success of the organizations he has worked for. At Ten Thousand, Inc., he has successfully launched innovative acquisition campaigns that have resulted in a substantial increase in new customer acquisition and a notable improvement in customer lifetime value. Additionally, his industry expertise and thought leadership have been recognized through his participation in industry events and publications.

Conclusion

With his extensive experience in acquisition marketing, digital media management, and data-driven decision-making, Giovanni Penha is a highly valuable asset to the marketing industry. His ability to drive measurable results, lead high-performing teams, and stay at the forefront of industry trends makes him a sought-after marketing professional. As he continues to progress in his career, Giovanni is poised to make an even greater impact on the companies and clients he serves.