Giulia Pellerin

Marketing Analyst

Professional Overview

Giulia Pellerin is an experienced Marketing Analyst with a proven track record of driving data-driven marketing strategies and initiatives. With a strong background in the consumer goods industry, she excels at leveraging analytics to optimize marketing performance and inform strategic decision-making.

Experience Summary

Current Role

As a Marketing Analyst at Kenvue, Giulia is responsible for conducting comprehensive market research, analyzing consumer behavior, and developing targeted marketing campaigns. She collaborates cross-functionally to measure the effectiveness of marketing initiatives and refine strategies to maximize brand engagement and customer acquisition.

Career Progression

Giulia began her career as an Intern at Nube - Núcleo Brasileiro de Estágios, where she gained valuable experience in marketing and event coordination. She then joined Reckitt as a Marketing Analyst, steadily advancing to the role of Senior Marketing Analyst. In her most recent role, she demonstrated her ability to drive impactful marketing campaigns and deliver measurable results.

Academic Background

Giulia holds a degree in Public Relations from Faculdade Cásper Líbero, where she honed her strategic communication and stakeholder management skills.

Areas of Expertise

• Marketing analytics and data-driven decision making

• Consumer behavior and market research

• Campaign planning and execution

• Cross-functional collaboration and stakeholder management

• Proficiency in data visualization and reporting tools

Professional Impact

During her tenure at Reckitt, Giulia successfully launched a digital marketing campaign that resulted in a 25% increase in website traffic and a 15% boost in lead generation. Her ability to interpret complex data and translate insights into actionable strategies has made her a valuable asset to the organizations she has served.

Conclusion

With her exceptional analytical skills, marketing expertise, and collaborative approach, Giulia Pellerin is poised to continue driving impactful marketing initiatives and contributing to the success of Kenvue. Her passion for data-driven marketing and her commitment to delivering measurable results make her a valuable addition to any marketing team.