Professional Role and Current Engagements
Giulio Segantini is the founder and principal sales trainer at Underdog Sales, based in the London area, United Kingdom. He has held this position since September 2022. His professional focus centers on cold calling training and B2B sales coaching, specifically targeting small and medium-sized enterprises (SMEs) and sales professionals who struggle with prospecting challenges. Segantini advocates for transforming cold calling from a traditionally dreaded task into an enjoyable and effective sales process, underpinned by practical frameworks and behavioral change.
He is also founder of the Underdog Sales Academy (since November 2024), a global community aimed at supporting cold callers by making this difficult job more engaging and effective, and creator of the Cold Calling Wiki (active since February 2024), a free resource hub offering videos, frameworks, infographics, and audios dedicated to cold calling mastery. Additionally, Segantini serves as a Sales Advisor at FullEnrich (remote, since January 2025) and an Advisor at Limelight (since May 2024).
Previously, for 9 months (January 2023 – September 2023), he worked as a Business Analyst at Look AI Ventures, a venture capital fund specializing in AI startups, where he reviewed pitch decks and conducted initial assessments of Pre-Seed and Seed-stage companies.
Key Expertise and Services
- Cold Calling Training: Segantini brands himself as “The Weirdest Sales Trainer,” specializing in making cold calling fun and productive. His approach focuses on overcoming common barriers such as discomfort with cold calls, inconsistent results, and objection handling.
- Sales Coaching: He provides mentorship encompassing lead generation, prospecting, objection handling, mindset development, planning, prioritization, negotiation, and account management.
- Outreach and Pipeline Development: Emphasizes omnichannel outreach strategies yielding meeting rates exceeding 15%, supported by structured follow-up techniques to improve response rates.
- Content and Thought Leadership: Prolific content creator for LinkedIn, publishing articles on sales mindset, productivity, personal branding, and practical cold calling frameworks regularly throughout 2023 and into 2024.
- Community Building: Created a subscription-based community focused on cold calling excellence, supporting continuous learning without long-term contractual obligations.
Professional History and Achievements
Underdog Sales (Sep 2022 – Present)
- Founded and grew the company dedicated to sales training, primarily cold calling.
- Publicly acknowledged his transition from a "100K+ job with Ferrari" corporate role to entrepreneurship, indicating high-level previous corporate experience and risk-taking.
NonStop Consulting, Prague, Czechia (2013 – 2022)
Client Services Director (May 2021 – May 2022)
- Managed and developed major clients, with revenue from his clients ranking 3rd largest in the company in 2021.
- Provided mentoring and advanced training on lead generation, cold emailing, storytelling in sales, advanced objection handling emphasizing empathy, and sales mindset development.
Sales Director (Jul 2017 – May 2021)
- Led a team of approximately 40 sales professionals handling European markets across Life Sciences, IT (developers and SDRs), Chemicals, and Temporary Work sectors.
- Division achieved a consistent annual net fee income exceeding £3 million GBP.
- Acted as lead trainer and mentor for junior and newly promoted sales staff, coaching in pipeline management, sales process optimization, performance analysis, and P&L responsibility.
Sales Manager and Team Leader Roles (2014 – 2017)
- Led up to 17 sales consultants specializing in niche markets, maintaining top performance for three consecutive years.
- Provided training and coaching on sales fundamentals, client acquisition, and team leadership skills.
Early Career
- Started as a professional headhunter and recruitment consultant in pharmaceutical, medical devices, IT, engineering, chemical, finance, and social care sectors with NonStop Consulting (2013–2014).
- Graduate recruitment program winner of the International Graduate Recruitment Award (2010).
Educational Background
- Master of Arts (MA) in Philosophy, University of Aberdeen (2009–2013), achieving a 2.1 classification.
- Studied Philosophy combined with German; courses included Logic, Modal Logic, and Science and Society.
- Undertook career development modules focusing on entrepreneurship and employability.
- Attended Queen’s University, Canada (2010–2011) for part of his studies in Philosophy and German.
- Completed professional training in coaching at Erickson Coaching International (March–June 2021), specializing in professional coaching techniques.
Professional Skills and Languages
- Full professional proficiency in English.
- Native or bilingual proficiency in Italian.
- Limited working proficiency in German.
- Elementary proficiency in Spanish.
Personal Qualities and Public Presence
Segantini is active on LinkedIn, with over 95,900 followers (as of mid-2025), and leverages this platform to share practical sales advice, tools, and tips regularly. He espouses a candid style, often described as irreverent or unconventional, which resonates with many sales professionals seeking new approaches to outbound sales.
He has a background as a community leader and team captain during university, notably as President of the Aberdeen University Boxing Club and Vegetarian Society, demonstrating leadership and organizational skills from an early stage.
Segantini's personal philosophy includes Stoicism, which may inform his training approach, particularly regarding mindset and resilience in sales.
Testimonials and Reputation
Multiple sales professionals and coaching clients endorse Giulio Segantini for his expertise in cold calling and sales training. Testimonials highlight his mastery in coaching, the practical nature of his content, his humor, and his ability to push individuals to higher performance levels. His training and community members attribute significant improvements in cold calling consistency and pipeline generation skills directly to his methods.
Contact and Online Resources
- LinkedIn Profile: [linkedin.com/in/underdogsales](https://www.linkedin.com/in/underdogsales/)
- Company Website: [underdogsales.com](https://www.underdogsales.com/)
- Phone (UK): +44 7513 624 762
- Email: info@underdogsales.com
Giulio offers training, corporate workshops, lead generation consulting, and business advising primarily focused on outbound sales improvement.
This profile positions Giulio Segantini as a seasoned sales coach and thought leader who uses his extensive European B2B sales leadership experience to transform cold calling into a scalable and enjoyable sales discipline for SMEs and sales teams globally. His data-driven and structured approach, combined with practical mentoring and community support, addresses common sales performance challenges, making him a valuable resource for sales organizations aiming to improve their outbound prospecting effectiveness.
