Giulio Strazzulla - Visual Merchandising Professional
Professional Overview
Giulio Strazzulla is an experienced visual merchandising professional with a strong track record in the luxury retail industry. He specializes in crafting impactful in-store experiences that drive customer engagement and sales. Giulio's industry expertise and creative flair have made him a valuable asset to leading fashion brands.
Experience Summary
Current Role
As a Visual Merchandiser at Moncler since November 2016, Giulio is responsible for conceptualizing and implementing visually compelling retail displays that showcase the brand's premium products. He collaborates closely with the marketing and store operations teams to develop cohesive seasonal concepts that reflect the brand's identity and appeal to the target clientele. Giulio's innovative approach has contributed to a 12% year-over-year increase in in-store conversion rates at Moncler's flagship locations.
Career Progression
Prior to his current role, Giulio held visual merchandising positions at prestigious fashion houses. He served as a Visual Merchandiser at Gucci from 2015 to 2016, where he played a key role in revitalizing the brand's in-store presentation and driving a 15% uplift in average transaction values. Earlier in his career, Giulio held roles in store operations and customer service, including an Assistant Store Manager position at Max Mara Fashion Group and a Vendeur role at Lumia fashion, which provided him with a well-rounded understanding of the retail industry.
Academic Background
Giulio holds a Bachelor's degree in Fashion Design from the prestigious Istituto Marangoni in Milan, where he honed his creative skills and developed a deep appreciation for the aesthetics and visual language of the fashion industry.
Areas of Expertise
- Visual merchandising and store design
- Luxury brand positioning and customer experience
- Trend analysis and product curation
- Collaborative project management
- Retail operations and customer service
Professional Impact
Giulio's exceptional visual merchandising abilities and keen understanding of luxury consumer behavior have enabled him to make significant contributions to the brands he has represented. He has been instrumental in the successful launch of several high-profile retail concepts, including the "Moncler Winter Wonderland" display that generated a 20% increase in seasonal product sales. Giulio's expertise and innovative approach have earned him recognition within the industry, and he is frequently invited to speak at industry events and share his insights on the evolving landscape of visual merchandising.
Conclusion
With his extensive experience, creative vision, and proven track record of driving measurable business results, Giulio Strazzulla is a highly sought-after visual merchandising professional in the luxury retail sector. His passion for crafting immersive and engaging in-store experiences, combined with his strong collaborative skills and strategic mindset, make him a valuable asset to any brand seeking to enhance its customer engagement and drive sales growth.
