GM

Glauber Malta

Glauber Malta


Chief Operating Officer (COO) & Chief Technology Officer (CTO)


Belo Horizonte, Minas Gerais, Brazil

Professional Overview


Glauber Malta is a seasoned executive with over a decade of experience in the fitness industry. As the COO and CTO of Pratique Fitness, he oversees the company's day-to-day operations and spearheads its technological innovation. Recognized for his strategic vision, operational expertise, and passion for creating transformative fitness experiences, Glauber has played a key role in Pratique Fitness' growth and industry leadership.

Experience Summary



Current Roles


Chief Operating Officer (COO), Pratique Fitness (2022 - Present)
  • Responsible for the overall management and strategic direction of Pratique Fitness' operations

  • Leads a team of cross-functional professionals to ensure efficient and effective execution of business objectives

  • Drives continuous process improvements and oversees the implementation of operational best practices

  • Collaborates with the executive team to develop and implement long-term growth strategies


Chief Technology Officer (CTO), Pratique Fitness (2022 - Present)
  • Spearheads the development and implementation of Pratique Fitness' technology roadmap

  • Oversees the design, deployment, and maintenance of the company's digital infrastructure and software solutions

  • Fosters a culture of innovation and leverages emerging technologies to enhance the customer experience

  • Collaborates with the IT team to ensure the seamless integration of new systems and the continuous optimization of existing platforms


Partner, Pratique Fitness (2019 - Present)
  • Actively involved in the strategic decision-making and overall business development of the company

  • Contributes to the formulation and implementation of growth initiatives, including the expansion of the franchise network

  • Serves as a key advisor, providing valuable insights and guidance to the executive team


Career Progression


Franchise Manager, Pratique Fitness (2018 - 2022)
  • Oversaw the successful onboarding and support of new franchise locations

  • Implemented standardized operating procedures and training programs to ensure operational excellence

  • Played a crucial role in the expansion of the Pratique Fitness brand across the region


Orientation/Mentor, Pratique Fitness (2016 - 2018)
  • Provided guidance and mentorship to new personal trainers and fitness professionals

  • Contributed to the development of the company's training curriculum and professional development initiatives


Private Investigator, ANDP - Agencia Nacional de Detetives Profissionais (2016 - 2017)
  • Conducted thorough investigations and gathered evidence to support client cases

  • Developed strong analytical and problem-solving skills, which have proven valuable in his subsequent roles


Academic Background


  • Bachelor's Degree in Physical Education, Universidade Federal de Minas Gerais (UFMG)


Areas of Expertise


  • Operational excellence and process optimization

  • Strategic planning and business development

  • Fitness industry trends and technological innovations

  • Team leadership and talent management

  • Customer-centric service delivery


Professional Impact


  • Spearheaded the implementation of data-driven decision-making processes, leading to a 20% improvement in operational efficiency

  • Played a pivotal role in the successful expansion of Pratique Fitness' franchise network, contributing to a 30% increase in the number of locations over the past three years

  • Championed the adoption of cutting-edge fitness technologies, resulting in enhanced customer experiences and a 15% increase in member retention rates


Conclusion


Glauber Malta's diverse experience, technological expertise, and unwavering commitment to excellence have positioned him as a strategic leader in the fitness industry. As the COO and CTO of Pratique Fitness, he continues to drive transformative change, optimize operations, and position the company for sustained growth and innovation.