Glory Norman

Senior Event Marketing Manager

Professional Overview

Glory Norman is a seasoned event marketing professional with extensive experience driving impactful marketing campaigns and community engagement initiatives. With a strong background in the technology and startup industries, she excels at leveraging events and community-building to elevate brand awareness, generate leads, and foster meaningful connections.

Experience Summary

Current Roles

Senior Event Marketing Manager, Yotpo

• Oversees the planning, execution, and measurement of Yotpo's global event strategy, including virtual, hybrid, and in-person experiences

• Collaborates cross-functionally to align events with the company's marketing objectives and desired business outcomes

• Manages a team of event coordinators to ensure seamless event logistics and exceptional attendee experiences

• Leverages data-driven insights to continuously optimize event performance and ROI

Senior Program Manager, Community, mmhmm

• Develops and implements strategies to build, engage, and grow mmhmm's user community

• Organizes virtual events, workshops, and networking opportunities to foster community participation and brand advocacy

• Collaborates with the marketing and product teams to incorporate community feedback and insights into the development of mmhmm's offerings

Career Progression

Prior to her current roles, Glory held senior marketing and community leadership positions at Suzy, IVY, and Branford College at Yale University. Throughout her career, she has demonstrated a talent for crafting innovative event experiences, driving community engagement, and delivering measurable results that positively impact organizational goals.

Academic Background

Glory holds a Bachelor of Arts degree in Communications from Yale University, where she graduated with honors.

Areas of Expertise

• Event marketing and management

• Community building and engagement

• Integrated marketing campaign strategy

• Data analysis and performance optimization

• Cross-functional collaboration and stakeholder management

• Team leadership and mentorship

Professional Impact

• Spearheaded the successful transition of Yotpo's global event strategy to a hybrid model, resulting in a 25% increase in event attendance and a 30% rise in lead generation

• Launched the mmhmm community program, growing the active user base by 40% within the first six months

• Conceptualized and executed a series of virtual networking events for Suzy that contributed to a 15% boost in customer retention

Conclusion

With her exceptional event marketing expertise, proven track record of community-building success, and a passion for driving impactful marketing initiatives, Glory Norman is poised to continue making significant contributions to the growth and success of the organizations she serves.