Gnana Shekar

Professional Overview
Gnana Shekar is a seasoned marketing executive with over a decade of experience driving digital transformation and growth initiatives in the gaming and e-commerce industries. As the Chief Marketing Officer at Skyesports, he spearheads the company's brand strategy, content marketing, and community engagement efforts, positioning it as a leading esports platform in India. Gnana is also an accomplished entrepreneur, having founded two successful start-ups in the gaming and lifestyle sectors.

Experience Summary

Current Role
As the CMO at Skyesports, Gnana is responsible for developing and executing the company's comprehensive marketing strategy. He oversees the creation of engaging content, manages influencer partnerships, and leads the expansion of Skyesports' digital footprint across various platforms. Under Gnana's leadership, Skyesports has seen a significant increase in brand awareness and customer acquisition, solidifying its position as a major player in the rapidly growing Indian esports market.

Career Progression
Prior to joining Skyesports, Gnana held various roles at NODWIN Gaming / ESL India and Flipkart.com, where he honed his expertise in digital media, social media marketing, and gamer-focused content creation. As the Head of Digital Media at NODWIN Gaming, he played a crucial role in enhancing the company's online presence and driving audience engagement for high-profile esports tournaments. At Flipkart.com, Gnana served as both a Social Media and Digital Marketing professional, as well as the company's dedicated "GamesEvangelist," leveraging his deep understanding of the gaming industry to promote the e-commerce platform's gaming-related offerings.

Academic Background
Gnana holds a Bachelor's degree in Computer Science, which has provided him with a strong technical foundation to complement his marketing expertise.

Areas of Expertise

• Digital marketing and brand strategy

• Content creation and community management

• Esports and gaming industry knowledge

• Entrepreneurship and start-up leadership

• Data-driven decision making and analytics

Professional Impact
As a serial entrepreneur, Gnana has founded two successful start-ups, Zoink - Gamer Lifestyle and The Gameplay, which cater to the growing demand for gaming-related products and services in India. Under his leadership, these ventures have established a strong presence in the market and gained recognition for their innovative offerings.

Conclusion
With his extensive experience in the gaming and e-commerce sectors, Gnana Shekar is a strategic marketing leader who combines his technical expertise with a deep understanding of consumer trends and the evolving digital landscape. In his current role as the CMO of Skyesports, he continues to drive the company's growth and solidify its position as a leading esports platform in India.