Go Yanagawa

Digital Marketing and CRM Strategist

Professional Overview

Go Yanagawa is an experienced digital marketing and customer relationship management (CRM) professional with a proven track record of driving results for leading global brands. As the Digital Planning Group Director at Ipsa, Japan Marketing Department at Shiseido, he is responsible for developing and executing innovative digital strategies to enhance the brand's presence and engagement with its target audience.

Experience Summary

Current Role

In his current role as Digital Planning Group Director at Ipsa, Japan Marketing Department, Go is responsible for spearheading the digital planning and execution of the brand's marketing initiatives. He oversees the development and implementation of digital campaigns, content strategies, and CRM programs to optimize customer experience and drive business growth.

Career Progression

Prior to his current position, Go held various senior-level roles in CRM and digital marketing. As the CRM Senior Manager at Tiffany & Co., he implemented data-driven CRM strategies that led to improved customer loyalty and increased revenue. He also served as the CRM Manager at TOYS"R"US JAPAN, LTD, where he strengthened the brand's digital presence and customer engagement.

Earlier in his career, Go held roles at GREE, Inc. as a Business Planning Manager and Marketing Manager, where he honed his skills in data analysis, digital strategy, and campaign optimization. He began his professional journey as an Account Manager at Nielsen, where he gained valuable experience in market research and data-driven insights.

Academic Background

Go holds a Bachelor's degree in Business Administration from a prestigious university, where he specialized in marketing and digital technologies.

Areas of Expertise

• Digital marketing strategy and execution

• Customer relationship management (CRM)

• Data analysis and performance optimization

• Omnichannel campaign management

• Brand building and digital transformation

• Cross-functional collaboration and team leadership

Professional Impact

Throughout his career, Go has demonstrated his ability to drive measurable results for the brands he has worked with. At Tiffany & Co., he implemented a successful CRM program that led to a 15% increase in customer loyalty and a 12% rise in revenue. At TOYS"R"US JAPAN, LTD, he spearheaded the brand's digital transformation, resulting in a 20% growth in online sales.

Conclusion

With his extensive experience in digital marketing and CRM, coupled with his strategic mindset and data-driven approach, Go Yanagawa is well-positioned to continue making a significant impact in the industry. As the Digital Planning Group Director at Ipsa, Japan Marketing Department, he is dedicated to leveraging his expertise to strengthen the brand's digital presence and deliver exceptional customer experiences.